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23 Great Marketing Ideas to Increase Sales

Marketing plays a fundamental role in a business project. A major part of success will depend on the strategy pursued. In many cases, it is thought that the actions to be carried out will require a lot of time and resources.

Here we collect 10 marketing ideas or strategies that you can carry out in your SME from today

1) Reactivate your client portfolio or build it from scratch. It may have been some time and many of them have changed. Update it, look for a good CRM (if it can be in the cloud, better) with which to organize it better.

It may have been some time and many of them have changed. Update it, look for a good CRM (if it can be in the cloud, better) with which to organize it better.

2) Analyze the market and competition.

 Sometimes it is forgotten that knowing what the other players do on the board is fundamental to creating their own strategy. Analyzing your weaknesses, your initiatives and your target customer can give us many clues on how to approach the project.

3) Check your pricing strategy. 

After this market analysis, it is good to do a study on the prices of the products or services of the company. How is the rest of the market? How could it make them more attractive without disrupting quality? From the payment for the consumed or to make packages for the offers are some interesting measures.

4) Update and upgrade your business cards. 

Despite the existence of the internet and the expansion of smartphones, business cards play a vital role in your marketing and branding strategy.

Networking

5) Plan your next promotion .

Think about how you can approach the new service or product, how to move it to the market. Whether through online channels or offline.

6) Selects well the next events of the sector and prepares sessions of networking. 

Being selective is critical. But do that research and work the contacts. Introduce yourself more in the sector and try to see how to link with potential customers and suppliers.

7) Create your own event.

If you see yourself prepared, it is a good way to raise awareness of the company’s brand and generate that healthy networking.

8) Rehearse your speech .

In a nutshell, how do you define your project and how do you ‘sell’ it to a potential customer or supplier? Create a small ‘speech’ with which to address those networking opportunities.

9) Do not abandon the word of mouth. 

Convince all your contacts so that they do not stop sharing the user experience. Do not stop talking about your company, your project.

10) Look for possible ‘partners’ for promotional exchanges . Bartering can be a good way to make the project known in a ‘low cost’ way.

Bartering can be a good way to make the project known in a ‘low cost’ way.

In the market

11) Create a system with which to follow the competition . It is not about wasting time looking at what others are doing, but about losing no detail about your competitors and who you are struggling with in the market.

It is not about wasting time looking at what others are doing, but about losing no detail about your competitors and who you are struggling within the market.

12) Locate influential people in the sector.

 Experts in the area, users with great ability to influence others. You have to locate them to use them when necessary.

On the internet

13) Start a blog .

Start a business blog with quality content. It should be one of the nerve centers of the online marketing strategy of the project.

14) Decide the content strategy for the blog . 

Show it. What to talk about, how often, goals, tone … If it materializes, it is easier to fulfill it and to have clear the fundamental pillars.

15) Prepare a good email marketing campaign. 

It’s not about buying a list of emails and spamming their owners. Nothing is further from reality. Yes, you should consider this tool as one more. Think about what content you could include in a quality newsletter, how often to send it, what lure to offer to get subscribers …

It’s not about buying a list of emails and spamming their owners. Nothing is further from reality. Yes you should consider this tool as one more. Think about what content you could include in a quality newsletter, how often to send it, what lure to offer to get subscribers …

It’s not about buying a list of emails and spamming their owners. Nothing is further from reality. Yes, you should consider this tool as one more. Think about what content you could include in a quality newsletter, how often to send it, what lure to offer to get subscribers …

16) Search for blogs to collaborate with. 

Get out of your home and investigate others to achieve several objectives: strengthen the network of contacts in the sector and, above all, create a project brand.

17) Design or review strategy in social networks. 

What networks are you going to use as ‘weapons’? Generalist or vertical and more specialized? What content will you share?

18) Do a test on positioning the web . Analyze what may be failing and fix it.

19) Optimize your website and make it as usable as possible . It cleans the environment and leaves the important thing. Think about what is accessory and think if necessary.

Other Tactics

20) Think of effective guerrilla marketing action . In the street, with little budget and a lot of impact.

21) Share . Although it may seem like a waste of time, helping others and sharing with them ends up having results. Think about how you can help your community.

22) It involves your team . Workers can be good allies of your marketing strategy. Work with them formulas so that they feel part of it. No pressure. Looking for your collaboration.

23) If everything surpasses you, seek who does it . Many of these strategies may require a lot of time and effort that is difficult to address with current resources. If so, look for professionals to develop it.

Vivek Gururani

Vivek Gururani is Google Adwords, Bing Ads Certified, Digital Marketing professional having strengths in managing online product promotions, branding & marketing activities, content development, social networking & corporate communication.

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