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Dave Wakeman

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Does Marketing Still Matter?

By Dave Wakeman

There’s a bit of discussion about the way that the advertising industry is having a moment of self-reflection brought about by the continued decline of advertising’s effectiveness, despite new tools that should make it easier to judge the effectiveness of any advertising spend. This bit of reflection brings up a good question: “Is marketing still […]

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No One Knows! No One Cares!

By Dave Wakeman

The state of advertising and marketing today seems to have changed tremendously over the last 2o years with the addition of so many different tools, technologies, and platforms to choose from that you’d be excused for thinking we are in some sort of marketing heyday. Strangely enough, despite all of this additional capability, the effectiveness […]