Want to know how to get over 1,000 social shares on your very first post?
There’s one strategy that works super effectively in 2017 and I’ll be sharing exactly how I did it.
Curious to know this strategy?
Brian Lang used this tactic to get over 4,000 social shares (it’s still the most shared post on his blog). Chris Lee also used this same tactic to get over 1,000 social shares and more than 20,000 visits.
I also used this same tactics to get over 1,000 social shares within 7 days of publishing.
This strategy works pretty well but I’m sure of one thing:
It’ll soon be overcrowded and wouldn’t work anymore. Sooner than you think!
This strategy is called “Expert Round Ups”.
Expert round ups are something we’ve all come across one way or the other. People leverage them because they work pretty well and spread like wild fire so here’s how it works:
Step #1: Pick an angle that hasn’t been touched;
Step #2: Email at least 200 influencers (not easy but totally worth it. Tools can help too);
Step #3: Put everything together;
Step #4: Email them when it’s live.
So about 2 weeks ago, I published this round up guide on twitter automation secrets and tools. I was able to get 62 experts to participate. I compiled everything together and published it and 7 days after publishing, the post just hit 1,000 social shares. It’s my first ever blog post.
So if you’re on to creating a similar piece for your blog then I’ve compiled these tips to guide you. These tips are arranged accordingly from start (of reaching out to experts) to finish (getting shares).
Majority of the experts you’ll email will not reply; few will reply aggressively
I had to wrestle with this problem every single day I was putting together this very post (even after publishing).
This is it…
Experts are super (2x super) busy. Some are even frustrated or passing through difficult times. And if you’re not lucky, that’s when you poor email will ‘land’ in their inbox.
From the few ‘aggressive’ replies I got during this campaign, I could sense my emails landed at the wrong time (or at the wrong inbox). At the wrong inbox means it landed in a virtual assistant’s inbox which probably happens to be passing through a difficult time.
But a good way to get over this is to ‘view’ the email as if it was a positive one then reply showing you’re super happy they replied back. Works well.
Another thing is majority wouldn’t reply back.
In my campaign, I emailed a little over 200 influencers (+ twitter & LinkedIn reach outs) but got 62 of them to participate.
That’s a 30-31% conversion rate which is not bad though.
Referring is allowed; it works well
The basic thing about ‘referring’ in an expert round up campaign is simply this:
- You get one influencer who agrees to participate,
- You ask him to refer 2-3 other influencers who would be happy to participate,
- You let them know they were referred by an influencer (probably their friend),
- Go back to first step above and recycle.
Here’s the deal;
Do not ask all the influencers that participated for referrals. Instead, just focus on those that seem a bit excited or honored to participate.
In my case, I asked just 3 experts to refer others. The 3 referred about 10 in total. 8 out of those 10 participated.
Ask them to include their bio details; don’t plan on manually getting them
So this was a grieve mistake that I made and it cost me a ton of time.
If you want to manually collect them yourself then here’s what you’ll have to go through;
- Going through 62 twitter profiles.
- Going through 62 links to get their bio.
- Going through numerous Google searches to get their images (because I wanted 4 sided images and not circular twitter images).
To avoid this mistake, ask them to send their bio and image which would be attached to each of them in the post.
3-way email templates worked best in my campaign
What are 3-way email templates?
Basically, this is how they operate;
- You send the first email – email #1;
- They reply with their answer and bio details – email #2;
- You thank them and let them know you’ll email when it’s live – email #3.
Here’s the other way;
- You send the first reach out email asking if you could send the round up question – email #1;
- They agree you send over the question for the round up – email #2;
- You send the round up details and question – email #3;
- They reply with their answers – email #4;
- You thank them – email #5.
In my campaign, emailing experts and asking for permission before sending the round up question got far less replies than emails where I described the basics of the roundup then included the question in the very first email.
Experts hate to & fro emails simply because they deal with a lot.
Work with one template if not you’ll get extremely exhausted
Expert round up campaigns mean a ton of emailing in and out. Like I said, I emailed over 200 experts which is 100% exhausting so here’s what to do;
- Carve out two 100-200 word extremely professional email templates that suit your round up.
- Edit and personalize a few things when sending to each expert.
- Use them throughout your campaign. Keep switching things to see what works.
This will save you a lot (I mean a lot!) of hours during reach outs.
SN: Click here to download the exact email template I used that converted at 30%. (NO EMAIL OR OPTIN REQUIRED).
Optimize the post for Google
When you publish round ups, possibilities are that it’ll rank faster than any other blog post you’ll publish because it’ll bring in a ton of traffic, shares and engagement.
Here’s how I did mine;
- I did a keyword research and found one, ‘twitter automation’ that is moderately competitive.
- I made sure it was a keyword that my potential clients were searching for. Because I am a twitter manager for businesses, I knew my potential clients would be searching for things like ‘twitter automation’, ‘twitter tools’, ‘social media management’ so I went for the first.
- I also made sure this keyword I went for was something twitter users searched for or used as hashtags.
The key thing is you should make sure it’ll bring in the right and targeted visitors to your blog.
Also, I made sure it was something twitter users were searching for so my tweets and profile would also rank for it on twitter.
Optimize the post to collect emails
Round ups will pump huge amount of traffic to your blog (fast!). Like I said, Chris Lee brought in over 20,000 visits. My round up which is 8 days old has already brought in over 4,000 visits.
Why not use this to pipe in email addresses to your database. Here’s how I did mine;
I used a free tool from Leadpages, Rapidology. It helps you collect email addresses for free. It’s pretty good and simple.
You can provide the whole post as a PDF or provide a special checklist as optin bribe. For my post, I’ve collected over 50 email addresses in just 7 days. Not bad for the first post on your blog.
Don’t only email them when it’s live; tag them on social media
When the post goes live there are two things I’ll highly recommend;
- Email them,
- Tag them on social media.
The thing is a few might not get to open your email probably because it got lost in their inbox so what I’ll advice is to tag them using their social media handles on social media. Till date, a very small number haven’t replied my email back but I got them through social media.
For tagging purposes, I’ll highly recommend twitter. It’s gold for tagging and sparking engagements.
Take the relationships to another level
Don’t just collect their answers and disappear. Never do that!
Instead reach out to them and build a deeper and closer relationship. Offer to help or partner with them. For instance, you could partner with some of them to do webinars or even guest post for them.
Just look for ways to tap into their influence and build yours. Make sure you keep it a ‘help-help’ thing.
Don’t just stop at emailing them. Go extra miles to build backlinks for that post. Chances are that a lot of other bloggers will be happy to link to it if it’s a top notch and really helpful guide.
Use tools to search for people who have linked to similar articles then reach out. Plan out a ‘thick’ promotion strategy for the post and promote it.
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