All posts in "Branding"
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Your Brand Is An Expression Of What You Do, Not What You Say

By Dave Wakeman

If I’m any indication of the general tone of the marketing and branding conversation as a whole, there has been a renewed emphasis and attention to the concept of branding and brand building lately. I recently received an email from Chris Brogan that talked about having no choice but to be a brand. I saw a […]

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7 Channels for Building Your Personal Brand

By Mario Peshev
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Mario Peshev

Digital Consultant and a CEO of DevriX - a leading enterprise WordPress agency. A former engineer turned manager gained marketing chops on the way. Featured on Forbes, HuffPost, Entrepreneur, Inc., Apple News, Business 2 Community.

Spent over 10,000 hours in training, coaching, and consulting for organizations such as CERN, Saudi Aramco, VMware, SAP (to name a few). Providing digital consulting to SME and fast-paced startup owners and manager generating $5M - $100M in revenue.

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Latest posts by Mario Peshev (see all)

Bringing more revenue to the table is a pressing problem for each and every business out there. Companies and solopreneurs experiment with content marketing, paid ads, press releases, and various forms of offline exposure. At the end of the day, revenue requires traffic and visitors look for validation. Building your personal brand as a consultant […]

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Brand, Align, Influence and Position

By David Birchall
David Birchall
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David Birchall

Dave first brought the interest in Small Businesses to the Universities of Lancaster, Salford and Central Lancashire by creating workshops and selling them to the Universities with Development funding from UK Gov.

Was a Policy Adviser for Federation of Small Businesses on Education, Training and Business Development appearing on Government Select Committee Hearings for the FSB.

He is now working with the Lake District National Park Authority Business Task Force in helping to deliver inclusion and benefits from the newly formed English Lakes World Heritage project.

Enjoys holding sessions with owner managers on developing their branding and marketing methodologies for being noticed and winning customers.
David Birchall
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Latest posts by David Birchall (see all)

Branding is so important in today’s business world, no matter what you do. Creating a brand explains who you are and what you do quickly to potential customers. Your brand is what you do, what you believe in and aspire to through your products and services for the benefit of your customers. Your brand must […]

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Gwen Stefani’s $100 Million Body Language Lesson For Entrepreneurs

By Brian Horn
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Brian Horn

Brian Ainsley Horn is considered to be the "pioneer of authority marketing", which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.
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Gwen Stefani is one of the most recognized performers of my generation.  Her music, stunning looks and cool personal branding made her an icon. She’s also an impressive entrepreneur. Her L.A.M.B. fashion line venture has an excess of $100 million a year in revenue. But everyone starts somewhere. Prior to her success, Gwen Stefani cleaned floors, and served gallons […]

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How To Use Free Stock Photos Without Damaging Your Brand

By Brian Horn
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Brian Horn

Brian Ainsley Horn is considered to be the "pioneer of authority marketing", which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.
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“A picture is worth a thousand words.” This old saying originated in the USA around the early 20th century. However, it is just as applicable today as it was then, even more so in many ways. After all, the internet offers more opportunities to communicate today than back then. Also, many people feel the internet […]

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How to Start a Podcast That Will Attract More Clients…The Easy Way

By Brian Horn
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Brian Horn

Brian Ainsley Horn is considered to be the "pioneer of authority marketing", which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.
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Getting noticed is becoming increasing difficult in the competitive markets of today. In years past, a blog might set you apart from your competitors, while today it’s a requirement for basic operation. That’s right. In this day and age, you have to do more to get noticed. This is especially true in ultra competitive markets […]

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5 Ways To Stand Out in Business and Be Remembered

By Brian Horn
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Brian Horn

Brian Ainsley Horn is considered to be the "pioneer of authority marketing", which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.
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Most entrepreneurs at least think about how to stand out in business…particularly in their specific market. According to a study by Media Dynamic, the typical adult is inundated with around 360 messages each and every day. These messages are sent through magazines, newspapers, internet, radio and TV. This leads to a crowded marketplace, where businesses […]

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Get Local Media Coverage For Clients (Or Even For Yourself)

By Brian Horn
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Brian Horn

Brian Ainsley Horn is considered to be the "pioneer of authority marketing", which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.
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As a marketing consultant, you likely focus on social media, SEO and email campaigns. But do ever think about how to get local media coverage for clients, too? While these are traditional marketing methods are great to develop your client’s brand, and get them in front of their target audience, you shouldn’t dismiss the effectiveness of […]

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How To Get Published on Entrepreneur

By Brian Horn
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Brian Horn

Brian Ainsley Horn is considered to be the "pioneer of authority marketing", which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.
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At some point in your professional life, you’ve probably wondered how to become a contributor for Forbes Magazine. Or maybe Inc, Fast Company, or even Entrepreneur. It’s powerful exposure and authority positioning.  Every time I write for Entrepreneur, I get 100+ new Twitter followers. It also gives you other places to share your message.   I can […]

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Every Online Influencer Does These 7 Things Different Than You

By Brian Horn
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Brian Horn

Brian Ainsley Horn is considered to be the "pioneer of authority marketing", which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.
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We all make mistakes in life and in business.  Even a top online influencer. Later in this post, I’ll share the story about one online marketing legend, and the HUGE mistake that almost totally destroyed him Thankfully, mistakes don’t usually lead to professional destruction. That typically only comes when integrity is lacking. As Warren Buffet once said: […]

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