All posts in "Branding"
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Does Marketing Still Matter?

By Dave Wakeman

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There’s a bit of discussion about the way that the advertising industry is having a moment of self-reflection brought about by the continued decline of advertising’s effectiveness, despite new tools that should make it easier to judge the effectiveness of any advertising spend. This bit of reflection brings up a good question: “Is marketing still […]

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Is Your Marketing Communication System Focused?

By ShehlaAshkar

ShehlaAshkar

An Entrepreneur, writer and a consultant, working for Brands and Businesses, helping them communicate their core message to the target audience. 

She is a Brand Strategist and founder of Zeal Informatics, a Strategic Branding and Corporate communications company partnering brands and businesses to unify their goals with results. She also heads two of its own business divisions called D'zine 360 conceptualized exclusively for brand designing and LifeLine, built for Hospital branding and communications. 

 

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Every organization has a goal set along with a strategic plan designed to achieve it. Many businesses invest in hiring Marketing professionals who are smart, energetic and go-getters. But have you ever thought about the culture you set for the Marketing system in your organization, before you hire a professional? Have you designed a system […]

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How Micro-Influencers Can Help Market Your Brand

By Hymie Lipszyc

Hymie Lipszyc

Hymie Lipszyc is a technology tragic, a best selling author and a digital marketing evangelist, who focuses on helping people build their businesses and brands online.

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Social media influencers, particularly micro-influencers are increasingly becoming a valuable resource for marketing brands online. But what is influence marketing, and how can you benefit from micro-influencer marketing? What is Influence Marketing The growth Social media in recent years has enabled brands and businesses to market themselves in ways previously unimaginable. Social media’s low barrier […]

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Here’s How You Can Have A Sustainable, Competitive Advantage

By Aditi

Aditi

Reader, writer, doer - Aditi is a marketing and personal branding strategist who loves gorging on the question, 'What's next?' 

She loves building thought leadership for companies with a focus on growth and can be found at http://letthemuseflow.com/

No, having a sustainable, competitive advantage in a world where transience wins, is not a cliché. Quite paradoxically, though small transient wins, consistently, you are on your way to winning as a personal brand. So how do you solidify your permanence when it comes to building a stable yet agile personal brand? Focus on these […]

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Why Your Traditional Business Need An Online Presence

By ShehlaAshkar

ShehlaAshkar

An Entrepreneur, writer and a consultant, working for Brands and Businesses, helping them communicate their core message to the target audience. 

She is a Brand Strategist and founder of Zeal Informatics, a Strategic Branding and Corporate communications company partnering brands and businesses to unify their goals with results. She also heads two of its own business divisions called D'zine 360 conceptualized exclusively for brand designing and LifeLine, built for Hospital branding and communications. 

 

Latest posts by ShehlaAshkar (see all)

Often people say that they don’t require an online presence as they are well established and running a business that had started since the time of their forefathers. Well, an Online Presence in today’s market scenario is not just meant for the small businesses or start-ups to grab new customers. But, it is more of […]

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3 Ways To Master Personal Branding For Your Business

By Aditi

Aditi

Reader, writer, doer - Aditi is a marketing and personal branding strategist who loves gorging on the question, 'What's next?' 

She loves building thought leadership for companies with a focus on growth and can be found at http://letthemuseflow.com/

Personal branding is not passé; it’s the present that governs the rule: if you know self-marketing you will only nudge up the business ladder of success. And while you may have a perception of personal branding as being subtly self-promotional, for the better usage of the word, it is voicing your existence in your business […]

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How To Discover Your Differentiator

By Joshua Lee

Joshua Lee

Founder of Monstapreneur and Author of Balance is Bullshit

Most entrepreneurs over complicate their business, life and marketing. But as an entrepreneur who has built multiple 6, 7, and 8 figure companies... I have the experience to help coach entrepreneurs and make them into real business owners.

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Do you know what, Robert Kiyosaki and Oprah used to grow their businesses to dominance? They created strategic personal media brands and showcased their leadership skills through helping people. When you position your story properly, successes, struggles, and experience can become the truly unique thing that will attract your ideal clients. A fact that your […]

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Don’t Be Blah: 7 Beginner Branding Steps for your Small Business

By Danielle Kunkle

Danielle Kunkle

Danielle Kunkle is the co-founder of Boomer Benefits, a licensed insurance agency specializing in Medicare-related insurance products. She and her team help people learn the ropes in regards to Medicare across 47 states every day. You can learn more about Danielle and her team at https://boomerbenefits.com.  

When I started my insurance agency years ago, I picked a name for the business that was quick and easy and unfortunately, so forgettable. It wasn’t long before clients that I’d call would just hang up on me because they saw an utterly boring business name and assumed I was a telemarketer. The business name […]

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Service May Be Your Best Form Of Marketing

By Dave Wakeman

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There’s a lot being made of the fact that Chick-Fil-A seems to be winning the fast food war due to the fact that they have trained their staff to say two simple words: “Thank you!” For many of us, this might seem like a trivial idea. Who even notices that? Who even cares? I think […]

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Your Brand Is An Expression Of What You Do, Not What You Say

By Dave Wakeman

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If I’m any indication of the general tone of the marketing and branding conversation as a whole, there has been a renewed emphasis and attention to the concept of branding and brand building lately. I recently received an email from Chris Brogan that talked about having no choice but to be a brand. I saw a […]

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