All posts in "Consulting"
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6 Steps To Get New Clients With Authority Content Marketing

By Brian Horn
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Brian Horn

Brian Ainsley Horn is considered to be the "pioneer of authority marketing", which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.
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  Authority Content Marketing is a series of content pieces that are specifically designed to increase your authority positioning. This is type of campaign is a hybrid of our style of our authority marketing, and content marketing which has been exploding in popularity. Content marketing is a strategic marketing approach focused on creating and distributing valuable, […]

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10 Habits That Can Kill Your Consulting Business

By Brian Horn
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Brian Horn

Brian Ainsley Horn is considered to be the "pioneer of authority marketing", which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.
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Good intentions can often be our biggest obstacle. As a professional consultant, your intentions are likely good, but even your best intentions might not be communicating the message you desire to get across. That’s where movements towards good business practices and away from mistakes is worth more than any mere intention. As Dr. Steve Maraboli […]

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Digital Marketing Checklist for Local Businesses

By Brian Horn
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Brian Horn

Brian Ainsley Horn is considered to be the "pioneer of authority marketing", which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.
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Digital marketing is an important tool to use no matter what kind of business you have. However, digital marketing is something overlooked by many local businesses. Founder of RetailMinded, Nicole Leinbach-Reyhle wrote in an article for Forbes: Many businesses, particularly those that don’t actually sell anything online, often complain that there’s not enough time in […]

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The 7 Apps We Rely On To Run Our Marketing Agency

By Brian Horn
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Brian Horn

Brian Ainsley Horn is considered to be the "pioneer of authority marketing", which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.
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We are living through an extraordinary moment in human history. Technology is advancing faster than ever before. Just a handful of years ago, you were the cool guy if you had a beeper. Now, its impossible to get by with out a smartphone with a huge data plan. …heck…even my car has wifi. And I […]

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Evolving Your Marketing Agency’s Main Offer

By Brian Horn
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Brian Horn

Brian Ainsley Horn is considered to be the "pioneer of authority marketing", which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.
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Marketing agencies work hard to create a product that is unique, engaging, and helpful to clients. After putting so much effort into developing your main offer, why change it? The obvious answer is that it might no longer be working for you, but there are other times marketing agencies shouldevolve service lines and main offers. […]

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Starting Your Own Marketing Agency, While Still Working A Day Job

By Brian Horn
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Brian Horn

Brian Ainsley Horn is considered to be the "pioneer of authority marketing", which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.
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If you’re like many people, owning your own business and working for yourself seems like an ideal solution. In the marketing business, this is a possibility. Independently owned and boutique agencies are often quite successful. However, making the transition from working a “day job” to working for yourself can be a challenge. After all, you […]

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How to Be Taken Seriously As a New Consultant

By Brian Horn
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Brian Horn

Brian Ainsley Horn is considered to be the "pioneer of authority marketing", which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.
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Putting yourself out there as a brand new consultant can be nerve-wracking. You worry that people will not trust someone who lacks experience, or someone who is younger than the average consultant in your field. But, by working on establishing a strong reputation early on, you can win clients and respect. Here are some tips […]