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Mobile-First Indexing is Right Around the Corner

ARIS JERAHIAN

Every business desires to satisfy its customer’s needs. Loyalty is synonymous to happy customers.

Google is no different than any other business – they want consumers to find the most accurate answer to any question as fast as possible.  What does this have to do with the article?

Well, to get the most accurate answer requires for Google to rank web pages correctly.  Their algorithm continues to change to reflect the needs of its users. The latest need is to reflect the use of mobile, and so to enhance the user experience – Google continues to push forward with mobile-first indexing.   Let me explain this concept.

The latest need is to reflect the use of mobile, and so to enhance the user experience – Google continues to push forward with mobile-first indexing.   Let me explain this concept.

Let me explain this concept.

Once fully implemented by Google, it will primarily consider the mobile version of your site for ranking purposes on both mobile and desktop searches.

As more and more people are using mobile devices – you can understand why Google is changing their algorithm.

“Don’t freak out. We’re not weeks away from the mobile-first index. We’re most likely months away” said Google’s Gary Illyes in March of 2017. 

“The mobile web has fewer tokens than desktop. Content and links are more scarce,” Illyes said. “Mobile sites don’t have a lot of the metadata that desktop sites have. We’re aiming for a quality-neutral launch. We don’t want users to experience a loss in quality of search results. We need to replace the signals that are missing in the mobile web.”

Preparation gives you a competitive edge.  So we have begun transitioning all our clients over to a mobile first index environment.  The solution is simple.

Make sure you have a responsive site where the primary content is equivalent across mobile and desktop.  Businesses have already started migrating to a responsive site – if you have not then its time to make the move.

To be ready when Google launches its mobile first indexing – be prepare with this short to do list

  • Make sure you have a responsive site – so both desktop and mobile have the necessary content you want to rank for.
  • Make sure your robots.txt file does not block the mobile site from search engines.
  • Verify your mobile site is accessible to Googlebot.
  • Page speed will be crucial for a mobile friendly site.  We believe this will become a ranking factor for mobile first indexing.

Start planning your transition if you don’t have a mobile friendly site.  Don’t rush, plan ahead and launch when ready.

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Aris Jerahian

An industry leader, an author and a speaker with more than 30 years of client management, marketing and consulting experience. He is the author of "Courage to Change," which aims to help readers improve both their professional and personal lives, and serves as a council member advisor for Gerson Lehrman Group.

As a brand strategist, Aris works on creating valuable consumer relationships to promote engagement. By utilizing the popularity of digital & mobile media, along with the social web, Aris helps companies understand the power of controlling their brand.

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