All posts in " Brand "
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Your Brand Is An Expression Of What You Do, Not What You Say

By Dave Wakeman

If I’m any indication of the general tone of the marketing and branding conversation as a whole, there has been a renewed emphasis and attention to the concept of branding and brand building lately. I recently received an email from Chris Brogan that talked about having no choice but to be a brand. I saw a […]

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7 Channels for Building Your Personal Brand

By Mario Peshev
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Mario Peshev

Digital Consultant and a CEO of DevriX - a leading enterprise WordPress agency. A former engineer turned manager gained marketing chops on the way. Featured on Forbes, HuffPost, Entrepreneur, Inc., Apple News, Business 2 Community.

Spent over 10,000 hours in training, coaching, and consulting for organizations such as CERN, Saudi Aramco, VMware, SAP (to name a few). Providing digital consulting to SME and fast-paced startup owners and manager generating $5M - $100M in revenue.

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Latest posts by Mario Peshev (see all)

Bringing more revenue to the table is a pressing problem for each and every business out there. Companies and solopreneurs experiment with content marketing, paid ads, press releases, and various forms of offline exposure. At the end of the day, revenue requires traffic and visitors look for validation. Building your personal brand as a consultant […]

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Brand, Align, Influence and Position

By David Birchall
David Birchall
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David Birchall

Dave first brought the interest in Small Businesses to the Universities of Lancaster, Salford and Central Lancashire by creating workshops and selling them to the Universities with Development funding from UK Gov.

Was a Policy Adviser for Federation of Small Businesses on Education, Training and Business Development appearing on Government Select Committee Hearings for the FSB.

He is now working with the Lake District National Park Authority Business Task Force in helping to deliver inclusion and benefits from the newly formed English Lakes World Heritage project.

Enjoys holding sessions with owner managers on developing their branding and marketing methodologies for being noticed and winning customers.
David Birchall
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Latest posts by David Birchall (see all)

Branding is so important in today’s business world, no matter what you do. Creating a brand explains who you are and what you do quickly to potential customers. Your brand is what you do, what you believe in and aspire to through your products and services for the benefit of your customers. Your brand must […]

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7 Steps to Becoming a Leader in Your Market

By Brian Horn
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Brian Horn

Brian Ainsley Horn is considered to be the "pioneer of authority marketing", which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.
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Whether you’re a one-person consulting business or a 250-person manufacturing operation, you’ve spent years developing the knowledge that made your company a success. Why not maximize the return on your knowledge by leveraging it gain authority, or even celebrity status in your marketplace? Once you are seen as an authority, or expert, in your particular […]

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How to Be Taken Seriously As a New Consultant

By Brian Horn
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Brian Horn

Brian Ainsley Horn is considered to be the "pioneer of authority marketing", which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.
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Putting yourself out there as a brand new consultant can be nerve-wracking. You worry that people will not trust someone who lacks experience, or someone who is younger than the average consultant in your field. But, by working on establishing a strong reputation early on, you can win clients and respect. Here are some tips […]