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9 B2B Facts That You Should Already Know – But Probably Don’t

By Elijah Masek-Kelly

Elijah Masek-Kelly

Elijah Masek-Kelly is the Managing Director of Powerful Outreach. With a strong background in Content Marketing, Elijah knows exactly what to say and when to say it.

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B2B marketing isn’t a mystery. In fact, it’s the bread and butter of many people’s success. If you are new to the market – welcome! You have a lot of catching up to do. If you’ve been around and you think you are on top of everything – consider this a test of your B2B […]

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5 Habits To Keep Raising Your Own Bar For Success

By Garikai Nhongo

Garikai Nhongo

Garikai Nhongo is the Managing Director of KG&A Advertising in Rwanda, South Africa and Zimbabwe and he is the Group Head of Strategy for the Global Firm. He is also a blogger (www.thinkingentrepreneur.gq and www.garikainhongo.blogspot.com), an entrepreneur and a poet.

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I’m sometimes called to speak to entrepreneurs and executives about strategy, motivation and any other important sounding stuff I can come up with. I have often found that these are back slapping events where these executives and millionaire-at-25 types seek reinforcement of how “amazing” they are to have achieved what they have achieved. Boy, do […]

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How eCommerce Is Rapidly Evolving For Marketers

By Megha Parikh
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Megha Parikh

Megha Parikh is an experienced digital marketing specialist handles many aspects of marketing such as identifying a target market, helping to create a brand image, creating marketing campaigns and tracking marketing effectiveness.

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Consumer demands and their behavior is ever-changing and ever-growing. So, in order to keep pace with their expectations, the online market is striving hard to establish themselves in the eyes of their customers. It has been more than 20 years since the first online deal took place and internet shopping initiated. From then till now, […]

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How to Be Taken Seriously As a New Consultant

By Brian Horn
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Brian Horn

Brian Ainsley Horn is considered to be the "pioneer of authority marketing", which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.
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Putting yourself out there as a brand new consultant can be nerve-wracking. You worry that people will not trust someone who lacks experience, or someone who is younger than the average consultant in your field. But, by working on establishing a strong reputation early on, you can win clients and respect. Here are some tips […]