An industry leader, an author and a speaker with more than 30 years of client management, marketing and consulting experience. He is the author of "Courage to Change," which aims to help readers improve both their professional and personal lives, and serves as a council member advisor for Gerson Lehrman Group.
As a brand strategist, Aris works on creating valuable consumer relationships to promote engagement. By utilizing the popularity of digital & mobile media, along with the social web, Aris helps companies understand the power of controlling their brand.
Many people claim to be social media “experts.” Just because someone has built a large following on social media, does not make him a social media expert. It does not also make him an experienced social media marketer. As a true social media professional, I have gathered together all the wrong information that is being […]