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This Is What You Need To Know About AMP

The Accelerated Mobiles Pages (AMP) by Google is no longer news to web users and experts. This initiative is to make the web better and usable for everyone. The question is, are you making use of the AMP program?

AMP is a Google-backed project designed as an open standard for any publisher to have pages load quickly on mobile devices and consequently, the user experience.

Another issue to ponder upon is how effective will the AMP be and would it be useful for everyone. After the initiative was announced in October 2015, Web professionals were faced with many questions concerning the Accelerated Mobiles Pages program. We would critically analyze and answer each of the worries experts have about the AMP.

Does it have any effect on Rankings?

According to Google, AMP is not among the factors that can determine search engine ranking. This might come as a disappointment for those hoping that using the AMP would boost their ranking.

However, there are indications that the AMP might indirectly benefit search ranking and since your website loads faster, visitors’ activity on your website should improve.

There is, however, an issue with not using AMP. Contents will not show on the AMP carousal if AMP is not used to build the pages. According to Google, the AMP will not affect the way contents will appear in the search engine result page.

Improving User Experience through AMP

Visitors get frustrated when website pages load at a slow pace. Most will abandon the website to look for a fast loading website. Therefore, AMP might help you hold on to more visitors. AMP makes pages load almost instantly and there is nothing that impresses visitors than a fast loading website.

Should Content pages use AMP?

Regardless of the type of website you own, you can make use of the AMP. Most developers ignore the AMP when their websites is not an information or news website, however, it is advisable that they make use of the AMP which will improve users’ experience. As stated in the 2016 Google Webmaster Hangout, all websites are compatible with the AMP carousel. In 2016, John Mueller stated that e-commerce websites can benefit from the AMP in their resources section or blogs.

According to a study conducted by Google on the impact using AMP have on e-commerce sites, the result shows that the sites have lower bounce rates, better conversion rates, and an improved click-through the search engines.

Are you ready to take a step forward?

You need to constantly update your knowledge about the things that can benefit your website’s visibility and traffic. Understand what your developer is doing on your websites. With time, Google will change the way e-commerce type content appear in search results. AMP will soon be used by almost everyone as some retailers have already gotten their AMP label.

Google has provided a demo of what an AMP feature would look like in the SERP. Navigate to g.co/ampdemo on your mobile phone and search “Mars” to experience AMP articles.

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Aris Jerahian

An industry leader, an author and a speaker with more than 30 years of client management, marketing and consulting experience. He is the author of "Courage to Change," which aims to help readers improve both their professional and personal lives, and serves as a council member advisor for Gerson Lehrman Group.

As a brand strategist, Aris works on creating valuable consumer relationships to promote engagement. By utilizing the popularity of digital & mobile media, along with the social web, Aris helps companies understand the power of controlling their brand.

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