It’s absolutely no secret that ranking your content in the search engines requires optimizing for the right keywords.
The types of keywords you have to target has totally changed since the early days of SEO. Years back, all you had to do to rank for “Restaurant” is to just add few pages to your web page which include that keywords.
But today, there are millions of websites targeting the same keywords. Ranking for most terms is now very competitive. In most markets, you are competing against hundreds to tens of millions trying to hit that top spot. Ranking #1 is far more difficult and will take much more time.
Fortunately, Google and Yahoo are growing smarter. Their algorithms now understand synonyms, styles, and even related keywords.
So, ranking in 2017 takes a little creativity – and smart targeting as well.
Use long tail keywords.
Long tail key phrases include a string of keywords which make the search much more specific. Take, for example, competing for ‘SEO’ will probably be very competitive, or even unachievable.
When you string collectively various keywords to form a long tail keyword, the probabilities of ranking dramatically increases because the competition will be low. Another advantage is that searchers utilizing the long tail keyword make narrowed in on what they really want because they are closer to make an order.
Focus on local keywords if possible.
Local Keyword will surely reduce your competition like Long tail keywords. Search engines seem to like sites with local keywords because this will show that your business is real and you have a physical location. Google wants to give their customer unique experience.
This contrasts with spam sites who can’t give people their physical information because they are not real. Make use of this opportunity by using local keywords and leave your competitors behind.
For example, last month I was searching for “Digital Marketing Company in Nigeria” When I wanted to place ads on Google, I was happy with the result I found because the competition is very low. That a good hint for me to include that local keyword in my articles. I believe in no time I will dominate the first page with that keyword.
Go deep with intent-driven keywords.
With keywords taking longer even more specific, it’s important to think about the intention of the searcher if you want to rank high. If perhaps you’ve targeted an indistinct keyword without this process, it’s very likely you’ll certainly not rank due to the fact that users aren’t searching for your small business, to begin with, but searching for what’s they need.
Let’s imagine you own an Advertising Agency Company in Anderson California. If you write an article targeting the keywords “Advertising Agency in US” and a searcher is searching for this same keyword in your local area, you will be at the top of list.
These searchers don’t want all the advertising agency in the USA, they only need the one in Anderson and if you can be present, they will go for you. This is just like local keywords. Just think of what searcher can be searching for. First think for yourself that if you are the one, “what will you search for?”
But You Still Need To Produce High Quality Content
You have your keywords, where do you want to use all these unique keywords? You will definitely use it in your content.
Every single piece of content you produce is a fresh chance to rank in various search queries like Google. Potential prospects are making their pre-purchase requests in google, it’s up to you to get information available to satisfy these people or your business rivals will.
You need to know that the more indexed articles your site has the better chance you are to rank; you must not sacrifice quality for quantity if you want the best result. The general purpose of your site is to convert prospects and weak content won’t accomplish that.
Hope this will help you to rank your website on the first page of Google. This is not what you will do today and be expecting the result tomorrow and not something you will do once; you have to start implementing it on any content you want to publish.
I will appreciate your comment, to add to my point or to ask your question.
A Marketing Leader, and Business Coach with many years experience in marketing and consulting. The CEO of Femstic Marketing & Media He has helped many small business to increase their popularity online with the help of Content marketing and Email Marketing.
As a Social Media Manager, Ezekiel works on creating valuable consumer relationships to promote engagement. By utilizing the popularity of digital & mobile media, along with SEO.
Latest posts by Ezekiel Oluwafemi (see all)
- 3 Keyword Creation Strategies To Quickly Rank Your Content - August 18, 2017