SEO is tough.
But with everything in life there are always a few tricks and strategies you can use to rank quicker and more efficiently.
As someone coming from a background completely unrelated to marketing, I had no clue how complex ranking in Google can be.
Combine that with a brand new, young blog I had created for my business and you have a perfect example of a site Google naturally doesn’t want to rank high.
If you’re like me, you might be trying to put together a blog for your business to help generate some new organic leads.
So here are 5 of the most effective strategies you can use when trying to rank a new site:
#1) Find Niche Keywords Where You Have An Actual Chance of Ranking On The First Page
Can’t seem to rank on the first page?
You’re probably trying to rank for the wrong keywords.
When you’re trying to rank higher with a new site on Google, you need to find keywords in that ‘sweet spot’.
Here’s what you’ll want to look for :
- Decent volume, but don’t get too aggressive (You can use a tool like SEMrush to analyze volume)
- Keywords that signal intent (ex: “how to”)
- Competitors in the top 3 positions have low PA, DA, and backlinks. (You can use a tool like Ahrefs to check)
For starters, do this for about 5 keywords to start.
As an example, for my business I try to rank for keywords such as “How to research stocks” and “how to become an investment banker”.
- They are actionable keywords with clear intent
- Volume is lower but decent (750 – 1500 searches per month)
- The first page competitors are pretty weak (low PA, DA, and backlinks)
#2) Content Length Helps You Rank Higher
Want to instantly rank high for a keyword?
Write long-form content.
It’s no surprise Google is shifting to favoring long-form content. The longer the better. Quality over quantity.
If you’re just starting out, you should aim for posts in ‘guide’ form with about 3,000 – 4,000 words.
Don’t believe me?
Take a look at some examples:
If you search for “On-page SEO” you’ll see the top results are very, very detailed and long guides like this one over at Backlinko .
If we take a different industry like personal finance, the first result for “personal finance guide” is a super detailed and long guide from I Will Teach You To Be Rich .
For my business, we used this strategy for our target keyword by creating a guide for how to become an investment banker. Again, long-form, very detailed content.
Even though the blog is new, it still automatically ranked on the second page. Not bad for a newbie!
#3) Optimize On-Page SEO
So you have your keywords and you’re convinced you need to put together some long-form content.
The last piece is making sure that content is optimized for on-page SEO.
What’s that mean?
Essentially, your content needs to be optimized for the keyword you want to rank higher for.
Here’s a few things you want to focus on:
- Make sure your keyword is in your url ‘slug’ (Ex: yourbusiness.com/keyword)
- Make sure you keyword is in your title, preferably at the beginning
- Make sure your keyword is in the first few paragraphs of your content
- Sprinkle LSI keywords through the content (basically different variations of your keyword). Google always gives you some nice suggestions when you search for you main keyword at the bottom of the page.
- Add lots of media. Pictures, videos, etc. Google has stated they lend more creditability to posts with lots of media.
- Make sure all media has alt tags contained the target keyword.
- Add some external links to reputable sources within the niche. It adds creditability to your site.
- Also add some internal links to other posts you might have on your sire as well.
Just because you have a brand new site doesn’t mean you can’t rank high in Google.
At the end of the day, Google values quality content. If your readers love the content, they’ll stay on the page longer, share it with friends, link to it via their blog, etc. All of those are high-powered ranking factors Google looks it.
So if you’re just starting out, follow those three strategies above and you’re content will start ranking higher on Google in no time!