Anything you want

The paradox of choice is real, and it gets worse when the choices aren’t even multiple choice.

Confronted with the unlimited selection offered by any music streaming service, people choke. They pick an old favorite, a current hit or something banal. The same is true with the nooks and crannies of Amazon or most pieces of software–when people can have anything they want, suddenly what they want isn’t much at all.

People are good at “a, b or c?”. Not as good at “pick a card, any card.” And terrible at, “think of a number between one and a trillion.”

That’s one reason why writer’s block is far more common than roll-the-dice block.

If you’re on the offering side, it’s on you to be smart about the multiple choice options that can unfold new horizons for us. Curation can do better than “Shuffle”.

And if you’re on the choosing side, you can multiply your impact simply by embracing a method that pushes you toward new (and thus uncomfortable) options.

Seth Godin

Seth Godin

Hi. I’m Seth Godin. I’m a teacher, and I do projects.

For more than thirty years, I’ve been trying to turn on lights, inspire people and teach them how to level up. This blog has been appearing daily for more than a decade. One day, if we meet, I hope you’ll share with me your favorite posts. Even better, I’d like to hear about how a book or course helped you interact with the world differently and make a difference.
Seth Godin

Latest posts by Seth Godin (see all)

No tags for this post.

Leave a comment: