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adecker@hubspot.com Allie Decker

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The Ultimate Guide to Platforms and How They Can Benefit Your Business

By adecker@hubspot.com Allie Decker

Once upon a time, the typical business tool belt was sprinkled with digital tools: email marketing software here, website CMS there, and perhaps software for accounting and tracking sales. In the last decade or so, software has become more intelligent, consumers have become more engaged and easier to learn from … and business owners have […]

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The Ultimate Guide to B2B Marketing in 2019

By adecker@hubspot.com Allie Decker

Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. If you’re not properly targeting your buyer persona, your promotions and advertisements will likely fall on deaf ears. You […]

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