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Amanda Zantal-Wiener

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Marketers, Take Note: Samsung Is Going All-In on Voice and Now Is the Time to Prepare

By Amanda Zantal-Wiener

Around this time last year, I wrote about a new concept from Samsung SmartThings: connectivity that brings together all the devices one might use in her home and synchronize them in a way that makes them work together under one hub, intelligently. That was one of the biggest announcements to emerge from the 2017 Samsung Developer […]

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Is Amazon Really Gaining on Google’s Search Traffic? [New Data]

By Amanda Zantal-Wiener

There’s been some speculation that Amazon might be creeping into Google’s (search) territory. In some ways, that’s at least partially true. Amazon has showed some promise of potentially overtaking Google’s paid ads business, and its market share of product searches (54%) outnumbers that of Google’s (46%).  But not all search is created equal. We dug […]

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25% of People Think All Searches Will Be Done by Voice in the Next 5 Years

By Amanda Zantal-Wiener

Watch any commercial break in full, it seems, and you’re almost guaranteed to see an ad for some sort of voice assistant device. In the past two months alone, Amazon, Facebook, and Google have all announced the release of either new or new versions of their own video smart speakers: voice-assistant-enabled devices that are also equipped with […]

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