An industry leader, an author and a speaker with more than 30 years of client management, marketing and consulting experience. He is the author of "Courage to Change," which aims to help readers improve both their professional and personal lives, and serves as a council member advisor for Gerson Lehrman Group.
As a brand strategist, Aris works on creating valuable consumer relationships to promote engagement. By utilizing the popularity of digital & mobile media, along with the social web, Aris helps companies understand the power of controlling their brand.
As the line begins to blur between our online and offline environment, so too does the line between brand awareness. Modern consumers have come to expect a seamless brand experience, where digital marketing merges faultlessly with expectations created by traditional marketing. Digital is no longer an add-on – it’s a necessity. Digital marketing has evolved […]
The Accelerated Mobiles Pages (AMP) by Google is no longer news to web users and experts. This initiative is to make the web better and usable for everyone. The question is, are you making use of the AMP program? AMP is a Google-backed project designed as an open standard for any publisher to have pages […]
Many people claim to be social media “experts.” Just because someone has built a large following on social media, does not make him a social media expert. It does not also make him an experienced social media marketer. As a true social media professional, I have gathered together all the wrong information that is being […]
ARIS JERAHIAN Every business desires to satisfy its customer’s needs. Loyalty is synonymous to happy customers. Google is no different than any other business – they want consumers to find the most accurate answer to any question as fast as possible. What does this have to do with the article? Well, to get the most accurate answer requires […]
