About the author

BarbaraKalicki

Barbara brands herself as a “Digital Marketing Intellectual” for the financial services industry and has progressed in various marketing and project management roles over the last 15 years.  Barbara holds an MBA in International Business from Roosevelt University, is the Chicago Chapter leader of the Digital Analytics Association and a trusted consultant delivering CRM management, website optimization, analytics, and segmentation, to uncover insights and shape B2B Digital Marketing Strategy.