Brian Ainsley Horn is considered to be the "pioneer of authority marketing", which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.
Gwen Stefani is one of the most recognized performers of my generation. Her music, stunning looks and cool personal branding made her an icon. She’s also an impressive entrepreneur. Her L.A.M.B. fashion line venture has an excess of $100 million a year in revenue. But everyone starts somewhere. Prior to her success, Gwen Stefani cleaned floors, and served gallons […]
Today, personalization is everywhere. People no longer buy “just some product”. They want to get an experience along with it. Henry Ford famously said that people could order Fords in any color they wanted, as long as it was black. If e-commerce existed more than a century ago, Ford might have been in trouble. In fact, it […]
Successful entrepreneurs come in all shapes and sizes…but this may be the most surprising one you’ve ever seen. A 5-year old boy with Down syndrome, Jackson Horn, has been inspiring and teaching business owners across the world for most of his life. His message has been shared on stage in 3 continents, and with tens of […]
“A picture is worth a thousand words.” This old saying originated in the USA around the early 20th century. However, it is just as applicable today as it was then, even more so in many ways. After all, the internet offers more opportunities to communicate today than back then. Also, many people feel the internet […]
Getting noticed is becoming increasing difficult in the competitive markets of today. In years past, a blog might set you apart from your competitors, while today it’s a requirement for basic operation. That’s right. In this day and age, you have to do more to get noticed. This is especially true in ultra competitive markets […]
If you are a marketing consultant, you probably want to know how to win back old clients that have dropped off at some point. They already know you, and probably still like you (but yeah..some will hate you). It is normal for a business to lose some of its clients, and there are plenty of […]
Most entrepreneurs at least think about how to stand out in business…particularly in their specific market. According to a study by Media Dynamic, the typical adult is inundated with around 360 messages each and every day. These messages are sent through magazines, newspapers, internet, radio and TV. This leads to a crowded marketplace, where businesses […]
You’ve probably already created an easy to navigate and informative website with awesome content. Now, you want to ensure your readers become engaged. In other words, you want to get those conversion numbers and shares up. Thankfully, there are a few ways to go about this. Primarily, it involves acknowledging that your readers are in […]
We’ve been testing social media headlines for a while now with our blog and the Authority Alchemy Podcast content. So, I want to get into what we’ve discovered in our own tests, then give you SWIPE FILE and finally show you some good resources for coming up with compelling headlines. Imagine this… You have a killer idea […]
There some specific LinkedIn mistakes you should avoid if you are a marketing consultant looking to add more clients to your business. As of January 2015, there were 332 million people on LinkedIn. 41 percent of U.S. internet users with an household income of more than $75,000 use LinkedIn. In short, the platform presents a great […]
