Brian Ainsley Horn is considered to be the "pioneer of authority marketing", which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.
Authority Content Marketing is a series of content pieces that are specifically designed to increase your authority positioning. This is type of campaign is a hybrid of our style of our authority marketing, and content marketing which has been exploding in popularity. Content marketing is a strategic marketing approach focused on creating and distributing valuable, […]
Good intentions can often be our biggest obstacle. As a professional consultant, your intentions are likely good, but even your best intentions might not be communicating the message you desire to get across. That’s where movements towards good business practices and away from mistakes is worth more than any mere intention. As Dr. Steve Maraboli […]
Digital marketing is an important tool to use no matter what kind of business you have. However, digital marketing is something overlooked by many local businesses. Founder of RetailMinded, Nicole Leinbach-Reyhle wrote in an article for Forbes: Many businesses, particularly those that don’t actually sell anything online, often complain that there’s not enough time in […]
Since you are here to steal my Twitter Ad Campaign Strategy, I know 2 things about you already: You are interested in testing out ads on Twitter You are a low down thief 🙂 Hey…I’d be all over this post too. So, I’m not judging. $10 is nothing. Even if you just got a few […]
As a marketing consultant, you likely focus on social media, SEO and email campaigns. But do ever think about how to get local media coverage for clients, too? While these are traditional marketing methods are great to develop your client’s brand, and get them in front of their target audience, you shouldn’t dismiss the effectiveness of […]
So you want to know how to find potential clients on Facebook for your marketing consulting business? Well, there are 1.5 billion people who have Facebook accounts. Close to 1 billion of these individuals are active on a daily basis. 40 million of these are small business owners. What does this mean for you as […]
At some point in your professional life, you’ve probably wondered how to become a contributor for Forbes Magazine. Or maybe Inc, Fast Company, or even Entrepreneur. It’s powerful exposure and authority positioning. Every time I write for Entrepreneur, I get 100+ new Twitter followers. It also gives you other places to share your message. I can […]
We all make mistakes in life and in business. Even a top online influencer. Later in this post, I’ll share the story about one online marketing legend, and the HUGE mistake that almost totally destroyed him Thankfully, mistakes don’t usually lead to professional destruction. That typically only comes when integrity is lacking. As Warren Buffet once said: […]
You’ve found How to Create a Cool Personal Brand, 2nd Edition. This post is broken up into the following sections: Identifying Your Own Authentic Personal Brand [INFOGRAPHIC] Personal Branding with Social Media CASE STUDY: How Would Gary V Rebuild His Brand? 8 Steps To Creating Your Personal Brand Using Errors as a Way To Build […]
We are living through an extraordinary moment in human history. Technology is advancing faster than ever before. Just a handful of years ago, you were the cool guy if you had a beeper. Now, its impossible to get by with out a smartphone with a huge data plan. …heck…even my car has wifi. And I […]
