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Brian Horn

Brian Ainsley Horn is considered to be the "pioneer of authority marketing", which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.

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5 Marketing Psychology Hacks That Even Freud Couldn’t Resist

By Brian Horn

Although Freud’s theories have fallen out of favor in the world of psychology, his name still holds cachet in the world’s collective psyche. He’s still a pioneer when it comes to understanding people’s deepest motivations—something particularly useful if you want to motivate someone to purchase. People buy because of what they feel, not necessarily what they […]

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Is Selling SEO Unethical?

By Brian Horn

If you are still selling SEO to local businesses or online entrepreneurs, this is a great time to reevaluate that decision.  Stick with me and read this entire article about why SEO is unethical to sell now, and what SEO’ers can transition to next. As 2016 gets off to a bang, it’s a time when many business owners begin looking […]

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7 Steps to Becoming a Leader in Your Market

By Brian Horn

Whether you’re a one-person consulting business or a 250-person manufacturing operation, you’ve spent years developing the knowledge that made your company a success. Why not maximize the return on your knowledge by leveraging it gain authority, or even celebrity status in your marketplace? Once you are seen as an authority, or expert, in your particular […]

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