Brian Ainsley Horn is considered to be the "pioneer of authority marketing", which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.
In an age of social media, a bio page on your website is no longer good enough. An active presence on LinkedIn is essential, but a focused, engaging profile is even more important. A poorly-written profile with a bad photo will not just fail to capture new leads — it may also hamper your offline job […]
Although Freud’s theories have fallen out of favor in the world of psychology, his name still holds cachet in the world’s collective psyche. He’s still a pioneer when it comes to understanding people’s deepest motivations—something particularly useful if you want to motivate someone to purchase. People buy because of what they feel, not necessarily what they […]
Image credit: howardstern.com If there is one thing that you can learn from artists and savvy businessmen, it’s that you can draw inspiration from practically anything, even from the mundane or offbeat. That is, if you keep an open mind. Offensive. Outspoken. Controversial. These are just some of the ideas people often associate with shock […]
Whether you work for yourself or someone else, there may come a time that you are responsible for selling your product or service to potential buyers in a presentation format. Giving a presentation can be hugely daunting. After all, fear of public speaking is one of the most common fears among humans everywhere. However, it […]
Marketing agencies work hard to create a product that is unique, engaging, and helpful to clients. After putting so much effort into developing your main offer, why change it? The obvious answer is that it might no longer be working for you, but there are other times marketing agencies shouldevolve service lines and main offers. […]
You need fresh blood to keep your business thriving. But, getting to those prospects is the tricky part. No one likes cold calling. Purchased leads are always a little iffy. When it comes to new potential business, referrals are where it’s at. A referral from a friend or colleague is gold. Your current customers know […]
If you are still selling SEO to local businesses or online entrepreneurs, this is a great time to reevaluate that decision. Stick with me and read this entire article about why SEO is unethical to sell now, and what SEO’ers can transition to next. As 2016 gets off to a bang, it’s a time when many business owners begin looking […]
Whether you’re a one-person consulting business or a 250-person manufacturing operation, you’ve spent years developing the knowledge that made your company a success. Why not maximize the return on your knowledge by leveraging it gain authority, or even celebrity status in your marketplace? Once you are seen as an authority, or expert, in your particular […]
If you’re like many people, owning your own business and working for yourself seems like an ideal solution. In the marketing business, this is a possibility. Independently owned and boutique agencies are often quite successful. However, making the transition from working a “day job” to working for yourself can be a challenge. After all, you […]
Putting yourself out there as a brand new consultant can be nerve-wracking. You worry that people will not trust someone who lacks experience, or someone who is younger than the average consultant in your field. But, by working on establishing a strong reputation early on, you can win clients and respect. Here are some tips […]
