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cchi@hubspot.com Clifford Chi

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The 2-Step Process for Answering “What Motivates You?” During Interviews

By cchi@hubspot.com Clifford Chi

Out of all the questions a hiring manager might throw your way during an interview, “What motivates you” might be the most crucial one to nail. One of the most important — and common — traits hiring managers typically vet for in candidates is their intrinsic motivation. Research suggests intrinsically motivated employees produce a higher […]

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Personal Firewalls Explained and The 5 Best Ones for 2019

By cchi@hubspot.com Clifford Chi

According to Microsoft’s 2018 Security Intelligence Report, computer viruses affected 40% of American households in 2017. No two computer viruses are the same, but the worst ones can enable cyber criminals to steal your most personal information, destroy your data, and even damage your computer’s hardware. Macs and PCs both have built-in firewalls that help […]

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The 5-Step Process HubSpot Uses to Optimize Facebook Advertising Costs

By cchi@hubspot.com Clifford Chi

When Mark Zuckerberg shocked the digital marketing world with his announcement that Facebook would overhaul its algorithm to let users engage with their friends and family more and less with brands, the social media giant’s CPM skyrocketed 122% — the highest spike in Facebook ad prices over the previous 14 months. Today, organic and paid […]

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