• Home  / 
  • Author's archive:
About the author

cchi@hubspot.com Clifford Chi

0 Shares

Is CTR Dead? Why Email Marketers Are Tracking CTOR Instead

By cchi@hubspot.com Clifford Chi

Ever since email marketing became a legitimate marketing channel in the 1990s, email marketers have largely measured their performance against two metrics — open rate and click-through-rate. Open rate measures the percentage of recipients who opened your email, which helps you gauge the performance of your subject line. Click-through-rate measures the percentage of recipients who […]

0 Shares

Total Addressable Market (TAM): What It Is & How You Can Calculate It

By cchi@hubspot.com Clifford Chi

In college, I interned at a MarTech company that sold email marketing optimization software. With their software, brands could finally gain visibility into their email program’s deliverability rate or inbox placement, which almost all email marketing software, like MailChimp and Constant Contact, can’t do. The business’ largest revenue stream was a channel partner program that […]

1 2 3 11
Page 1 of 11