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cchi@hubspot.com Clifford Chi

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The 5-Step Process HubSpot Uses to Optimize Facebook Advertising Costs

By cchi@hubspot.com Clifford Chi

When Mark Zuckerberg shocked the digital marketing world with his announcement that Facebook would overhaul its algorithm to let users engage with their friends and family more and less with brands, the social media giant’s CPM skyrocketed 122% — the highest spike in Facebook ad prices over the previous 14 months. Today, organic and paid […]

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