In March of 1979, Harvard Business Review published an article about a business analysis model that countless MBA students still study to this day. Coined by Michael Porter, a professor at Harvard Business SchooI, Porter’s Five Forces is a model that draws from industrial organization economics to identify and describe the fundamental economic forces that […]
Maybe you just made the transition to an Android, or maybe the process of taking a screenshot just slipped your mind. Either way, whether you want to include a screenshot in one of your blog posts or send a funny meme to a colleague, here’s a quick, easy guide for taking a screenshot on your […]
A week without at least one pointless meeting is like getting accepted into Hogwarts. It’d be a dream come true, but sadly, it’ll probably never happen (don’t ever stop waiting for that owl to drop you your letter, folks!) Pointless meetings infest the workplace. In fact, Atlassian estimates that you’ll waste 31 hours in unproductive […]
Since marketers are at the mercy of algorithms on nearly every publishing channel, knowing how each of these unique algorithms work is crucial to attracting and maintaining an audience. Luckily, while some channels are rather reserved about the secrets of their algorithms, YouTube, the most popular video platform, has been remarkably transparent. In 2016, YouTube […]
Odds are, you store all of your documents, spreadsheets, and presentations for work in Google Drive. As a cloud-based tool that lets you access any of your files from any device, it’s arguably the best digital asset management system out there. If you’re an avid Google Drive user, you probably know your way around the […]
Creating a window display is a lot like creating web content. If you write a formulaic blog post packed with clichés, it won’t resonate with your audience. Similarly, if you plop a standard mannequin dressed in a seasonal outfit in your window display, it won’t persuade anyone to shop at your store. To engage an […]
When you think about optimizing your content for search engines, what comes to mind? Building inbound links? Incorporating the optimal keywords? Developing authority on topics? What about compressing your images’ file size? According to Braden Becker, HubSpot’s Historical Optimization Lead, your images’ file size directly affects your website’s page load speed, which is one of […]
With only six seconds to grab a recruiter’s attention, conventional wisdom might tell you to cut right to the chase when you write your resume. A lot of people say a resume objective just waste precious space. But if you craft it in a way that highlights your qualifications, skills, and fit for a role, […]
In a world where harboring your most sensitive data on the internet is a convenient risk that everyone seems willing to take, the ramifications could actually be much more alarming than a stolen credit card number — cyber attacks could dismantle society. According to this year’s Worldwide Threat Assesment, written by Daniel R. Coats, the […]
Slide decks are ubiquitous in the business world. To present new findings or strategies, train new employees, and even sell your product, you’ll often use a deck to easily convey information and visually engage an audience. One of the best tools for creating slide decks is Google Slides, which is included with your free Gmail […]
