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cchi@hubspot.com Clifford Chi

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How to Use Porter’s Five Forces to Outmaneuver Your Competition

By cchi@hubspot.com Clifford Chi

In March of 1979, Harvard Business Review published an article about a business analysis model that countless MBA students still study to this day. Coined by Michael Porter, a professor at Harvard Business SchooI, Porter’s Five Forces is a model that draws from industrial organization economics to identify and describe the fundamental economic forces that […]

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The Meeting Agenda Sample That’ll Help You Run Productive and Efficient Meetings

By cchi@hubspot.com Clifford Chi

A week without at least one pointless meeting is like getting accepted into Hogwarts. It’d be a dream come true, but sadly, it’ll probably never happen (don’t ever stop waiting for that owl to drop you your letter, folks!) Pointless meetings infest the workplace. In fact, Atlassian estimates that you’ll waste 31 hours in unproductive […]

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YouTube Algorithm: The Constantly Updated Guide to YouTube’s Updates & Changes

By cchi@hubspot.com Clifford Chi

Since marketers are at the mercy of algorithms on nearly every publishing channel, knowing how each of these unique algorithms work is crucial to attracting and maintaining an audience. Luckily, while some channels are rather reserved about the secrets of their algorithms, YouTube, the most popular video platform, has been remarkably transparent. In 2016, YouTube […]

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Your Cheat-Sheet for Compressing Images

By cchi@hubspot.com Clifford Chi

When you think about optimizing your content for search engines, what comes to mind? Building inbound links? Incorporating the optimal keywords? Developing authority on topics? What about compressing your images’ file size? According to Braden Becker, HubSpot’s Historical Optimization Lead, your images’ file size directly affects your website’s page load speed, which is one of […]

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