Multicultural Marketing: What It Is, Why You Should Do It, and How to Do It The Right Way
By cchi@hubspot.com Clifford ChiGrowing up as a first-generation Asian American, I lived between two cultures. One was the East-Asian culture my parents brought from Taiwan, which prioritizes the needs and desires of the family and emphasizes academic excellence. The other was the Western culture that surrounded me outside the house, which prioritizes the needs and desires of the […]