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cchi@hubspot.com Clifford Chi

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The 2-Step Process for Calculating Your Market Size

By cchi@hubspot.com Clifford Chi

When most businesses forecast their revenue goals, they first calculate their total addressable market, which is the total market demand for their industry’s products or services. Put simply, it’s the maximum amount of revenue a business could generate if they captured their entire market. However, unless you’re a monopoly, you most likely can’t capture the […]

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