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cchi@hubspot.com Clifford Chi

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The 2-Step Process for Calculating Your Market Size

By cchi@hubspot.com Clifford Chi

When most businesses forecast their revenue goals, they first calculate their total addressable market, which is the total market demand for their industry’s products or services. Put simply, it’s the maximum amount of revenue a business could generate if they captured their entire market. However, unless you’re a monopoly, you most likely can’t capture the […]

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An Introduction to Brand Dilution, Extensions, and Cannibalization

By cchi@hubspot.com Clifford Chi

You might know Cadbury for their high-end chocolate and candy, but did you know they sold instant mashed potatoes from the early 1960s to the mid 1980s? Image Credit: Geek Goes Vintage Smash, their instant mashed potato brand, surprisingly reached mainstream success. But, unfortunately, it was at the expense of lowering their flagship product’s perceived […]

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