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cchi@hubspot.com Clifford Chi

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An Introduction to Brand Dilution, Extensions, and Cannibalization

By cchi@hubspot.com Clifford Chi

You might know Cadbury for their high-end chocolate and candy, but did you know they sold instant mashed potatoes from the early 1960s to the mid 1980s? Image Credit: Geek Goes Vintage Smash, their instant mashed potato brand, surprisingly reached mainstream success. But, unfortunately, it was at the expense of lowering their flagship product’s perceived […]

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Is CTR Dead? Why Email Marketers Are Tracking CTOR Instead

By cchi@hubspot.com Clifford Chi

Ever since email marketing became a legitimate marketing channel in the 1990s, email marketers have largely measured their performance against two metrics — open rate and click-through-rate. Open rate measures the percentage of recipients who opened your email, which helps you gauge the performance of your subject line. Click-through-rate measures the percentage of recipients who […]

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