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cchi@hubspot.com Clifford Chi

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Total Addressable Market (TAM): What It Is & How You Can Calculate It

By cchi@hubspot.com Clifford Chi

In college, I interned at a MarTech company that sold email marketing optimization software. With their software, brands could finally gain visibility into their email program’s deliverability rate or inbox placement, which almost all email marketing software, like MailChimp and Constant Contact, can’t do. The business’ largest revenue stream was a channel partner program that […]

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Corporate Image: Why Your Brand’s Public Perception Matters More Than Ever Now

By cchi@hubspot.com Clifford Chi

Yesterday, Contently, a content marketing software company that connects freelance creators with enterprise brands, tweeted a letter from their CEO that won over the freelance community just as fast as the issue they were addressing sparked backlash against them. In a controversial move to help them reach profitability, and, in turn, provide more creative opportunities […]

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The Best Time to Post on LinkedIn in 2019 [Cheat Sheet]

By cchi@hubspot.com Clifford Chi

With all the walk-and-talk videos and anecdotal status updates flooding LinkedIn nowadays, the professional social networking site isn’t just a platform for connecting with your colleagues anymore — it’s a place where companies can build a brand. After Microsoft bought LinkedIn for $26.2 billion in 2016, LinkedIn released a new native video feature, a trending […]

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7 of the Best AI Chatbots for 2019

By cchi@hubspot.com Clifford Chi

Whether it’s on Facebook Messenger, their website, or even text messaging, more and more brands are leveraging chatbots to service their customers, market their brand, and even sell their products. But even though most chatbots can handle moderately sophisticated conversations, like welcome conversations and product discovery interactions, the if/then logic that powers their conversational capabilities […]

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Unstructured Data Vs. Structured Data: A 3-Minute Rundown

By cchi@hubspot.com Clifford Chi

Most marketers think being data-driven means using web metrics to inform every decision they make. But that’s not actually being data-driven. That’s being Google Analytics-driven. To truly be data-driven, we must remind ourselves of the actual definition of data — all types of information. One of the most insightful types of information is qualitative data […]

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