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cchi@hubspot.com Clifford Chi

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What Is Phishing and How Can You Protect Your Business From an Attack?

By cchi@hubspot.com Clifford Chi

Last year in August, staff at MacEwan University, a school in Edmonton, Canada, received an email from a major vendor stating they had recently changed their electronic banking information and needed payments to be sent to a new account. Assuming their trusted business partner was just going through some changes, the university complied and transferred […]

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How to Use Porter’s Five Forces to Outmaneuver Your Competition

By cchi@hubspot.com Clifford Chi

In March of 1979, Harvard Business Review published an article about a business analysis model that countless MBA students still study to this day. Coined by Michael Porter, a professor at Harvard Business SchooI, Porter’s Five Forces is a model that draws from industrial organization economics to identify and describe the fundamental economic forces that […]

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