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cchi@hubspot.com Clifford Chi

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15 Inspiring Storytelling Quotes to Help You Move an Audience

By cchi@hubspot.com Clifford Chi

There’s an old saying you might have seen floating around the internet that states, “Those who tell the stories rule the world”. Even without the modern neurological research that proves storytelling is the best way to capture people’s attention, bake information into their memories, and forge close, personal bonds, humanity has always inherently known that […]

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How Neuromarketing Could Revolutionize the Marketing Industry

By cchi@hubspot.com Clifford Chi

If digital and traditional marketers faced off in a debate about whose promotional philosophy is superior (which would probably get more heated than an NSYNC versus Backstreet Boys dispute), one of the points digital marketers could hang over traditional marketers’ heads is their ability to measure a campaign’s performance — and their opponent’s inability to […]

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How to Tell a Compelling Brand Story [Guide + Examples]

By cchi@hubspot.com Clifford Chi

Last year, a buzzword ripped through the content marketing space that most marketers were surprisingly thrilled about and eager to implement. Shockingly, it didn’t start with “virtual” or end with “intelligence”. Instead, it was what attracted most marketers to the industry in the first place — “storytelling”. Content marketing’s steady adoption of storytelling is an […]

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Should Your Brand Use Controversial Advertising? 5 Examples to Help You Decide

By cchi@hubspot.com Clifford Chi

Two weeks ago, people were tweeting pictures of razors submerged at the bottom of their toilet bowls. No, this wasn’t a wacky teen challenge to make your dad late for work. It was a protest against Gillette’s latest advertisement — one that confronts toxic masculinity. Brands that craft controversial advertisements like Gillette’s, however, expect this […]

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