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cchi@hubspot.com Clifford Chi

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Should Your Brand Use Controversial Advertising? 5 Examples to Help You Decide

By cchi@hubspot.com Clifford Chi

Two weeks ago, people were tweeting pictures of razors submerged at the bottom of their toilet bowls. No, this wasn’t a wacky teen challenge to make your dad late for work. It was a protest against Gillette’s latest advertisement — one that confronts toxic masculinity. Brands that craft controversial advertisements like Gillette’s, however, expect this […]

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The 2-Step Process for Answering “What Motivates You?” During Interviews

By cchi@hubspot.com Clifford Chi

Out of all the questions a hiring manager might throw your way during an interview, “What motivates you” might be the most crucial one to nail. One of the most important — and common — traits hiring managers typically vet for in candidates is their intrinsic motivation. Research suggests intrinsically motivated employees produce a higher […]

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Personal Firewalls Explained and The 5 Best Ones for 2019

By cchi@hubspot.com Clifford Chi

According to Microsoft’s 2018 Security Intelligence Report, computer viruses affected 40% of American households in 2017. No two computer viruses are the same, but the worst ones can enable cyber criminals to steal your most personal information, destroy your data, and even damage your computer’s hardware. Macs and PCs both have built-in firewalls that help […]

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