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cmcginley@hubspot.com Corinne McGinley

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Influencer Marketing Strategy Checklist & Template

By cmcginley@hubspot.com Corinne McGinley

If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. It’s an incredibly effective strategy — in fact, nearly 49% of consumers look to influencers for product recommendations.  As target markets get younger and more digitally connected, influencers can help organizations connect with consumers where […]

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Community Managers: What They Do & How to Be a Great One

By cmcginley@hubspot.com Corinne McGinley

Twitter, with its 126 million daily active users, is a platform with a ton of potential for companies to increase awareness and build their brand personality. In recent years, big names like Netflix, Wendy’s, and Taco Bell have become Twitter famous for their witty commentary and personable interactions with their followers. Twitter isn’t the only […]