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cperricone@hubspot.com Christina Perricone

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Everything You Need to Know About Ecommerce Marketing

By cperricone@hubspot.com Christina Perricone

With nearly every marketing operation now taking place online, it can be tough to distinguish between the various types of digital marketing people use today. What about ecommerce marketing? What is it, and how does it compare to practices like social media, content, search engine, and email marketing? Ecommerce marketing and digital marketing are not […]

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The Ultimate Guide to Google Sheets

By cperricone@hubspot.com Christina Perricone

Saying that marketers are data-centric people is an understatement: Between return on investment, cost per acquisition and more, they’re always looking at different metrics and reporting on progress. It can be tricky to keep all of those numbers straight, though. That’s where spreadsheets come in handy. With a well-organized spreadsheet, marketers can quickly analyze robust […]

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The Ultimate Guide to Google Sheets

By cperricone@hubspot.com Christina Perricone

Saying that marketers are data-centric people is an understatement: Between return on investment, cost per acquisition and more, they’re always looking at different metrics and reporting on progress. It can be tricky to keep all of those numbers straight, though. That’s where spreadsheets come in handy. With a well-organized spreadsheet, marketers can quickly analyze robust […]