About the author

Elle Morgan

Elle Morgan is the Marketer and Evangelist at Woopra, the leader in real-time customer analytics. Her core mission is to help businesses cultivate data-driven cultures by transforming real-time insights into actions. Her work and research focus on the humanization of data - bringing faces to the faceless numbers - in order to deliver an unparalleled customer experience.

She combines her nine years of marketing experience with a deep understanding of best practices.