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iamalexbirkett@gmail.com Alex Birkett

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The 11 Best Marketing Automation Software Tools in 2019

By iamalexbirkett@gmail.com Alex Birkett

A majority of businesses are using some form of marketing automation nowadays — in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow. According to a 2018 Forrester report, 55% of marketing decision-makers plan to increase their spending on technology, with one-fifth of the respondents expecting to […]

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The 14 Best Autoresponder Software in 2019 (Plus Free Autoresponders)

By iamalexbirkett@gmail.com Alex Birkett

Nowadays, email marketing is an integral component of any marketing strategy. In fact, 59% of marketers say email is their biggest source of ROI. When it comes to email marketing, the autoresponder sequence is a commonly used but often under-appreciated part of the process. Autoresponders are a way to dip your toes into email automation. […]

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Forms Aren’t Dead: The State of Email Lead Capture in 2019

By iamalexbirkett@gmail.com Alex Birkett

Email lead capture is the process marketers use to collect information from their website visitors. Typically, this is done through a traditional web form, although you can also capture leads through popups, chatbots, live chat, quizzes, surveys, and more. Despite the process being fairly straightforward, our strategies often fluctuate in how we accomplish lead capture. […]