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kcook@hubspot.com Karla Cook

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What Is a Software Platform & How Is It Different From a Product?

By kcook@hubspot.com Karla Cook

  It’s 2019, and you’re starting a business. Before you even think about rolling out your website and making your first hire, you’re thinking about the set of tools you’ll use to power your business. Tools that can handle everything from managing your contact database to conducting online transactions to monitoring your future support team’s […]

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13 Influencer Marketing Campaigns to Inspire and Get You Started With Your Own

By kcook@hubspot.com Karla Cook

You can’t go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing. But is this buzzword-laden tactic actually worth your time and energy? According to a recent study comprised of marketers from a variety of industries, 94% said influencer marketing was an effective campaign strategy. That’s great news for marketers […]