Facebook for Business Tips: Create a business Page, not a personal profile. Claim your Page’s vanity URL. Add a great cover photo. Add a recognizable profile picture. Optimize your “About” section — especially the preview. Earn the “Very responsive to messages” badge. Add milestones. Choose a call-to-action button. Create a business Page, not a personal […]
Search engine optimization, or SEO, is incredibly important for marketers. When you optimize your web pages — including your blog posts — you’re making your website more visible to people who are entering keywords associated with your product or service via search engines like Google. But does your blog content really help your business organically […]
A few years ago, as I was scrolling mindlessly through my Facebook News Feed, I found an article that told me I was using paper ketchup cups all wrong. It turns out you’re supposed to fan out the sides of the cup to increase ketchup capacity, like this. Who knew? Well, I recently applied that […]
Marketers spend a lot of time drafting poignant email copy, designing wonderfully branded email templates, and crafting succinct and enticing email subject lines that get open and click-through rates skyrocketing. But before hitting send, have you considered whether your subscribers will even get the opportunity to read your email? No matter how legitimate of an […]
While many landing pages look different and use a variety of interesting strategies to pull in audiences, they all serve one major purpose. These pages get website visitors to convert to the next stage in the buyer’s journey. Rather than serving as a basic advertisement that shows a customer a product, a landing page aims […]
Sometimes, when I tell people that I blog for a living, they roll their eyes. “That’s so easy,” they say. “You get a paycheck for sitting on the internet all day and writing. A monkey could do your job!” That’s when I roll my eyes. See, people are quick to deem blogging as a no-brainer […]
Did you know it costs a business about 5-10X more to acquire a new customer than it does to sell to an existing one? Not only that, but on average, current customers spend 67% more than new customers. In light of statistics like these, businesses must think about what they are doing to keep their customers coming back […]
When you’re looking for a local business that’ll fix your favorite pair of shoes, sell you the book your friend recommended, or bake a spaceship-themed cake for your kid’s birthday — how do you find it? You pull up your favorite search engine for a little online research, of course. Your customers are no different. […]
Pop quiz: If you had to define product marketing right now, what would you say? A lot of folks have difficulty answering this question — but don’t worry, it’s not your fault. Although product marketing is a prominent department across both B2B and B2C companies, it’s pretty hard to find a good definition of it […]
The average office worker sends 40 emails per day. That’s 40 opportunities to market yourself and your business in those individual emails you send, every single day. A lot of people treat their email signatures like an afterthought, which makes for a real missed opportunity. Those signatures are a chance for you to make it […]
