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15 Ways to Get More Followers on Instagram

By lkolowich@hubspot.com Lindsay Kolowich

It’s no secret that business opportunities are quickly growing on Instagram. Approximately 80% of Instagram’s 1 billion active monthly users now follow a business account on the platform. While Instagram hasn’t reported its current number of business users, the platform reportedly hosted more than 25 million of these accounts in late 2017. As the platform continues to grow and develop more interactive features, such as Instagram […]

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Lead Generation: A Beginner’s Guide to Generating Business Leads the Inbound Way

By lkolowich@hubspot.com Lindsay Kolowich

We’ve all been through it. You know, the moment you’re about to dig into the best darn pile of spaghetti and meatballs you’ve ever seen. Just as you twist your fork in the pasta, spear a mouth-watering meatball, and go in for the first savory bite … the phone rings. “May I speak to Lindsay […]

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Earned Media, Explained in 400 Words or Less [Examples]

By lkolowich@hubspot.com Lindsay Kolowich

Remember when people used to learn about upcoming events, the latest trends, and cool new products exclusively from magazines, newspapers, and TV shows? These publications and broadcasts are where brands used to get all their earned media. But earned media has expanded beyond print and TV, and marketers can harness it in several ways. In […]

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The 18 Best Advertisements of All Time

By lkolowich@hubspot.com Lindsay Kolowich

I’ve always been a little leery of proclaiming anything “the best.” I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them. So it was a little difficult for me to come up with just one “best” advertisement of all time — […]

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How to Reduce Your Website’s HTTP Requests

By lkolowich@hubspot.com Lindsay Kolowich

Every time you surf the web, a whole bunch of technical stuff happens behind the scenes to deliver content to your screen. Engineers are usually the ones managing these activities. Marketers, even those with technical chops, tend to shy away from it. One of these activities is an HTTP request, and it’s actually not as […]

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23 Brilliant Twitter Cover Photo Examples From Real Brands

By lkolowich@hubspot.com Lindsay Kolowich

What do you think to yourself when you see someone’s Twitter avatar is the default image of an egg? Chances are, you probably assume they are either inactive, a fake account, or someone not worth following. While almost all businesses understand that the egghead approach isn’t doing them any justice, they often fail to understand […]

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23 Remarkable Twitter Statistics to Be Aware of in 2019

By lkolowich@hubspot.com Lindsay Kolowich

Twitter is one of the most popular (and powerful) social media networks around, and businesses everywhere are smart to continue using and innovating on it. But how you use Twitter depends entirely on how its members use, follow, post, interact with, and hashtag the things they care about. Luckily, we curated some Twitter statistics to […]

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17 of the Best Brands on Instagram Right Now

By lkolowich@hubspot.com Lindsay Kolowich

Contrary to what your friends’ photos suggest, Instagram isn’t just a social network for selfies and brunch pics. In fact, Instagram has a whopping 1 billion active monthly users as of June 2018 — the last 200 million of which joined in the prior nine months. In a time when visual content remains a crucial […]

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How to Learn Excel Online: 21 Free and Paid Resources for Excel Training

By lkolowich@hubspot.com Lindsay Kolowich

Like many marketers, I have a bit of experience with Microsoft Excel. I’ve used it to organize events, plan meals, and sort data — but I don’t have nearly the advanced knowledge I wish I did. And thanks to those limited skills, I’m constantly subjecting myself to the tedium of updating my spreadsheets manually. Like […]

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The Best Time to Post on Instagram, Facebook, Twitter, LinkedIn, & Pinterest

By lkolowich@hubspot.com Lindsay Kolowich

Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it. Some times are better than others. So, what are the best hours to post on each social media channel? Unfortunately, there’s no […]