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lkolowich@hubspot.com Lindsay Kolowich

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How to Use Facebook for Business: 25 Facebook Marketing Tips and Tricks

By lkolowich@hubspot.com Lindsay Kolowich

Facebook for Business Tips: Create a business Page, not a personal profile. Claim your Page’s vanity URL. Add a great cover photo. Add a recognizable profile picture. Optimize your “About” section — especially the preview. Earn the “Very responsive to messages” badge. Add milestones. Choose a call-to-action button. Create a business Page, not a personal […]

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Blog SEO: How to Search Engine Optimize Your Blog Content

By lkolowich@hubspot.com Lindsay Kolowich

Search engine optimization, or SEO, is incredibly important for marketers. When you optimize your web pages — including your blog posts — you’re making your website more visible to people who are entering keywords associated with your product or service via search engines like Google. But does your blog content really help your business organically […]

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29 Email Deliverability Tips You Must Know in 2019

By lkolowich@hubspot.com Lindsay Kolowich

Marketers spend a lot of time drafting poignant email copy, designing wonderfully branded email templates, and crafting succinct and enticing email subject lines that get open and click-through rates skyrocketing. But before hitting send, have you considered whether your subscribers will even get the opportunity to read your email? No matter how legitimate of an […]

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