Contrary to what your friends’ photos suggest, Instagram isn’t just a social network for selfies and brunch pics. In fact, Instagram has a whopping 1 billion active monthly users as of June 2018 — the last 200 million of which joined in the prior nine months. In a time when visual content remains a crucial […]
Like many marketers, I have a bit of experience with Microsoft Excel. I’ve used it to organize events, plan meals, and sort data — but I don’t have nearly the advanced knowledge I wish I did. And thanks to those limited skills, I’m constantly subjecting myself to the tedium of updating my spreadsheets manually. Like […]
Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it. Some times are better than others. So, what are the best hours to post on each social media channel? Unfortunately, there’s no […]
Is your professional bio as good as it can be? In this article, we have eight real bio examples you should definitely compare yours to — and a series of free bio templates you can use to perfect it. Most people don’t think about their professional bio until they’re suddenly asked to “shoot one over […]
“We have a 9 a.m. meeting? Hold on — let me just click around the internet like a maniac to find something for the morning tweet.” Sound familiar? Scrambling for social content is nothing new. We have meetings. We run late. Things come up. And it’s really hard to get any meaningful amount of work […]
When people first start doing email marketing, they often assume they need an email newsletter. “It’ll have everything our customers care about, all in one place,” they rationalize. “Our list will be different — people will actually look forward to getting our newsletter,” they argue. “Since we’re only sending it once a month, it’ll be […]
Wouldn’t it be great if creating infographics was as simple as writing regular old text-based blog posts? Unfortunately, making visual content like this usually takes a lot more time, effort, and let’s face it — skill — than the written word. Usually. But considering the popularity and effectiveness of visual content in marketing today, you […]
With more than 500 million daily active users, brands are quickly recognizing the need to have a presence on Instagram. But, as with any social network, the brands that are getting the most out of Instagram are the ones who are smart about what they post, when they post, how often they post, and whom they’re targeting. But […]
We’ve all been there before. You’ve written a great blog post, and you’ve plopped a featured image in there to represent the post on social media, your blog’s main page, and so on. Then, you hop on your social media accounts and paste the link into a new post. You’re all ready to share it […]
When most people start implementing inbound marketing, they’re primarily worried about getting enough new leads in the funnel. But once you have a lot of leads, you need to figure out who’s really interested in your product and who’s just starting to look around. That’s where lead scoring comes in. What Is Lead Scoring? Lead […]
