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Nicholas Holland


Marketers Aren’t Using Their CRM Correctly. Here’s How to Change That

By Nicholas Holland

Picture this: You’re an email marketer for Run Central, a mid-sized athletic company selling running sneakers, clothes, and gear. You love your company, team, and customers. As an email marketer, you’re responsible for creating the content that goes out to all your customers, prospects, and leads. You write copy, segments lists, think about conversion opportunities, […]