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pbump@hubspot.com Pamela Bump

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A Short & Sweet Guide to Software Apps vs. Suites

By pbump@hubspot.com Pamela Bump

Companies are increasingly turning to software suites that can help them streamline their work processes, organize data, and boost productivity. Even back in 2017, 83% of enterprises were using Microsoft Office’s software suite to due daily tasks like managing email, writing reports, building spreadsheets, and presenting slideshows. Since then, other software suites like G Suite, […]

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The 19 Instagram Accounts With the Most Followers (& What Marketers Can Learn From Them)

By pbump@hubspot.com Pamela Bump

When Instagram was first released, it was thought of only as a fun, visual social media network. Nowadays, it’s also used as a major content promotion tool for brands and influencers. In fact, according to Sprout Social, 80% of Instagram users follow a brand, and one of the three most-viewed Stories of all time was posted by a […]

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How to Develop a Go-to-Market Plan That Works [+Free Template]

By pbump@hubspot.com Pamela Bump

Even when you put great amounts of effort, time, money, and resources into developing a new product or service, a poorly-planned go-to-market strategy could cause your project to flop. Some of the biggest brands have even experienced go-to-market failures. Take Apple, for example. In the 1980s, decades before Steve Jobs launched the game-changing iPhone, he […]