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pbump@hubspot.com Pamela Bump

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Where do Shoppers Research Products? We Asked 300 Consumers [New Research]

By pbump@hubspot.com Pamela Bump

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines. Throughout […]

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Facebook and Instagram Might Remove Like Counts: What This Means for Marketers

By pbump@hubspot.com Pamela Bump

For the past few months, Instagram has been testing a new app design that removes total Like and view counts from posts in its News Feed and on profile pages. Although Instagram’s parent company Facebook hasn’t yet revealed any details about the experiment’s results, the test has expanded to seven countries and reps recently confirmed […]

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The Video Game Industry Is Growing: Here Are 4 Ways Brands Are Reaching Gamers

By pbump@hubspot.com Pamela Bump

Nearly 70% of Americans play some type of video game each day. And, with the growth of live streaming, mobile gaming, AR, and VR, this number could get even bigger. While Twitch.tv, the leading live-streaming platform, hosts millions of users that air video feeds of themselves gaming, many smartphone users also find themselves tapping into […]

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Instagram, Facebook, or Snapchat: Which Stories Are People Actually Watching?

By pbump@hubspot.com Pamela Bump

While Facebook, Instagram, and Snapchat seem like incredibly different platforms, there’s one thriving feature that all three have in common: Stories. By now, many of us have used or viewed a Story on a social media platform. This content serves as a way to chronicle our daily lives, vacations, and interesting outings. Stories also allow […]

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How 19 Brands are Using Instagram Stories

By pbump@hubspot.com Pamela Bump

According to Instagram, one-third of the platform’s most-viewed Stories are from businesses. Why could this be? As people are increasingly using social media to research prospective purchases, Instagram Stories serves as an outlet for brands to creatively show their products, services, or happy customers in action. Branded Instagram Stories also enable audiences to learn more […]

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