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Seth Godin

Hi. I’m Seth Godin. I’m a teacher, and I do projects. For more than thirty years, I’ve been trying to turn on lights, inspire people and teach them how to level up. This blog has been appearing daily for more than a decade. One day, if we meet, I hope you’ll share with me your favorite posts. Even better, I’d like to hear about how a book or course helped you interact with the world differently and make a difference.

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The job interview approach

By Seth Godin

That meeting on your calendar, the one scheduled for tomorrow. What if it were the final interview for a job you care about? Would you show up on time? Where would you sit? What sort of questions would you ask? What would you wear? Would you reschedule it at the last minute? Why is it […]

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The thing about the chickens

By Seth Godin

Evolution, whether by natural selection or artificial, whether in species or in ideas, is all around us. It happens slowly. Usually more slowly than we’re aware of, and definitely more slowly than we have the patience for. The Economist has a short article about how the price of chicken has fallen by almost 50% in […]

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Justice is scarce

By Seth Godin

It always is. That’s its natural state. Never enough opportunity, fairness and connection. Never enough time for a student who needs it, or dignity for a person who deserves it. A chance to be seen and understood. But just because we’re always running short doesn’t mean we can’t try. There’s always a chance to contribute […]

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Problems and boundaries

By Seth Godin

All problems have solutions. That’s what makes them problems. The solution might involve trade-offs or expenses that you don’t want to incur. You might choose not to solve the problem. But there is a solution. Perhaps you haven’t found it yet. Perhaps you need to do more research or make some tradeoffs in what you’re […]

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How to be honorable

By Seth Godin

Honorable men (at least that’s what they called themselves) used to settle their disputes with dueling pistols. Honorable women used to bind their feet and shame others that didn’t. Honorable humans used to own slaves. “Honorable” has always been measured against the current culture, not an absolute of what we’re capable of. Over time, then, […]

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Don’t steal metrics

By Seth Godin

A thoughtful friend has a new project, and decided to integrate a podcast into it. Talking to a producer, he said that his goal was to make it a “top 10 podcast on iTunes.” Why is that the goal? That’s a common goal, a popular goal, someone else’s goal. The compromises necessary to make it […]

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Asserting anthropomorphism

By Seth Godin

We’ve been doing it for a long time. “The Gods must be crazy.” The easiest way for a human to deal with a complex system (an AI that plays Scrabble, the traffic, the weather) is to imagine that there’s a little man inside, someone a lot like us, pulling the levers, getting annoyed, becoming frustrated, […]

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Fads in belief

By Seth Godin

Over time, some people embrace edge beliefs like ear candling, the Stein Harmonizer and hydrogen infused water, among thousands of others. Our search for reassurance and belief is built deep into our culture. And if it’s not hurting anyone and you can afford it, a placebo is a fine tool, and often a bargain, possibly effective […]

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