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Seth Godin

Hi. I’m Seth Godin. I’m a teacher, and I do projects. For more than thirty years, I’ve been trying to turn on lights, inspire people and teach them how to level up. This blog has been appearing daily for more than a decade. One day, if we meet, I hope you’ll share with me your favorite posts. Even better, I’d like to hear about how a book or course helped you interact with the world differently and make a difference.

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Artists and freedom

By Seth Godin

It’s tempting to claim the role of artist. Once you’re an artist, you’re free. Free to work your own hours, free to make what you want to make, free to express yourself. Except not really. Because it comes with a hook. The hook of, “here, I made this.” Responsibility for the work. It’s a privilege, […]

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If you’re lost, go faster

By Seth Godin

Going faster increases the chances that you’ll find a landmark and become unlost. This rule has a corollary though: If you’re going the wrong direction, turn around.     PS on the topic of turning around (or going faster), we’re now accepting applications for the next session of the altMBA. Today’s the last day for […]

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The relationship with the customer

By Seth Godin

If you’ve ever bought a mattress online, or a private label product from Amazon, you’ve experienced the value created by the last step. That mattress company didn’t make the mattress. And Amazon doesn’t make light bulbs. There are countless factories vying to sell generic products to the companies that own the customer relationship. Perhaps 90% […]

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Placebo blindness

By Seth Godin

You can go to work offended by the idea that you might traffic in placebos. You can be certain that your aromatherapy, jewelry store, engineering consulting, stereo gear or home improvement practice is 100% performance-based, completely driven by specs, immune to a double-blind study. Or, you can embrace the fact that human beings are 94% […]

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More (or less)

By Seth Godin

The linchpin faces a fork in the road: You can try to make your job have more. More impact, more responsibility, more leverage. Or you can be industrial about it and try to have your job involve less. Less risk, less effort, less to fear. Is your ideal job one where you get paid but […]

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A useful definition of art

By Seth Godin

Art is a human activity. It is the creation of something new, something that might not work, something that causes a viewer to be influenced. Art uses context and culture to send a message. Instead of only a contribution of beauty or craft, art adds intent. The artist works to create something generous, something that […]

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Approaching the limits

By Seth Godin

Not the limit of our skills. Not the limit of our knowledge. Not the limit of our physical capacity… It’s almost always the limits of our internal narrative. Our guts. Our willingness to be kind, to believe, to care enough to leap. We can’t do anything about the limitations of physics, and we can never […]

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Memories of memories

By Seth Godin

That’s most of what we’ve got. We don’t actually remember much of what happens. Instead, we get what we’ve rehearsed. If we fail to rehearse, the memory will fade. And if the memory isn’t serving us, we can work to stop rehearsing it. Choosing what we rehearse is a way of choosing who we will […]

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The wind at your back

By Seth Godin

Tactics are great. Execution is essential. But a smart strategy is like having the wind at your back. It makes everything easier. Once we dig in on our tactics and invest in execution, it gets emotionally difficult to walk away even (especially) if our strategy is working against us. Nearly every time I’ve changed my […]

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Being stuck is reasonable

By Seth Godin

That’s precisely why you’re stuck. Every decision you’ve made, all the status quo you’re holding on to, the fears you have–they’re all reasonable. This is a mature, apparently safe series of choices. Congratulation on being wise and careful. The only way to get out of the spot you’re in is to do something that feels […]

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