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Seth Godin

Hi. I’m Seth Godin. I’m a teacher, and I do projects. For more than thirty years, I’ve been trying to turn on lights, inspire people and teach them how to level up. This blog has been appearing daily for more than a decade. One day, if we meet, I hope you’ll share with me your favorite posts. Even better, I’d like to hear about how a book or course helped you interact with the world differently and make a difference.

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Simply awake

By Seth Godin

Not groggy, not zoned out, not hyper, merely awake. Aware of what’s around us. Present. Seeing things clearly, hearing them as if for the first time. How often are we lucky enough to be awake? Mass media, social networks, marketers—they rarely help us become awake. They seek clicking, buying, fearful zombies instead. The people we […]

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It’s not a bucket

By Seth Godin

Filling up a bucket might not be fast or easy, but you can easily measure your progress. Patience isn’t difficult, because you can see it getting filled. Most of what’s important to us, though, doesn’t show itself this way. Drip by drip is how we build things, but we can’t see it. One more “no,” […]

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Understanding random testing

By Seth Godin

There are two good reasons to do random testing. The first is that you’re working with a homogenous or expected distribution, and the cost of letting something defective slip through is pretty low. For example, the chef doesn’t have to taste every single serving before it leaves the kitchen. Quality manufacturing is based on the […]

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Who cares?

By Seth Godin

On almost every issue that divides the electorate (in the US and abroad), the group that gets out the vote will win. In most elections, the more some candidates spend, the more disillusioned the electorate becomes. The goal is to keep the opponent’s supporters from caring enough to vote. These are not unrelated facts. We’re […]

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Persistence vs. consistent

By Seth Godin

Persistence is sort of annoying. Consistency, on the other hand, is the happy twin brother of persistence. Consistent with your statements, consistent in the content you create, consistent in the way you chip away at the problem you’re seeking to solve. Persistence can be selfish, but consistency is generous. And the best thing is that […]

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