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Seth Godin

Hi. I’m Seth Godin. I’m a teacher, and I do projects. For more than thirty years, I’ve been trying to turn on lights, inspire people and teach them how to level up. This blog has been appearing daily for more than a decade. One day, if we meet, I hope you’ll share with me your favorite posts. Even better, I’d like to hear about how a book or course helped you interact with the world differently and make a difference.

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Defective apologies

By Seth Godin

Civilization depends on the apology. When humans interact and something goes wrong, the apology builds a bridge that enables us to move forward. But apologies are failing more often. Two reasons: First, organizations aren’t humans, and organizations often seek to avoid or industrialize the human work that civilization needs. And secondly, the apology is a […]

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The mob fears the truth

By Seth Godin

It’s not that they don’t know the truth (they might, if they stopped to think about it.) It’s not that they want to know the truth, either. Information is available if they looked for it. No, they fear the truth. And being part of a mob is a good way to hide from that fear.

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Digital hygeine

By Seth Godin

“You do it like that?” Every day, we’re at our machines, clicking and swiping and typing. And it’s entirely possible that the methods you’ve developed are costing you at least an hour a day in wasted time. That your desktop isn’t supposed to have 2,000 files on it. That you don’t need to click the […]

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This will take two hours

By Seth Godin

We have so many forms of “this will only take a minute” inputs. We have Slack, which is optimized for, “yep, I saw that.” We have email, which is optimized for, “I cleared my inbox” or possibly, “I’ll do this later.” We have Twitter, which is optimized for wasting time. And we have Facebook, which […]

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Bo Diddley

By Seth Godin

In 1995, Bo Diddley released his first record. It became a #1 bestseller. The name of the track? “Bo Diddley.” It was a song about a singer and his work. That’s what it sounds like when you own it. When you sign your work. If you’re going to step up and create, it helps to […]

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Three kinds of ‘forever’

By Seth Godin

There’s the forever of discomfort. Sasha Dichter taught us about this. The feeling we get during a temporary situation that feels like it’s going to last forever. It’s one thing to tolerate a bumpy landing on an airplane, because you know it’ll be over in ten seconds. But, a car-sick toddler doesn’t have that perspective. […]

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Kinds of truth

By Seth Godin

“Gravity’s not just a good idea, it’s the law.” A truth is a useful, reliable statement of how the world is. You can ignore it, but it will cost you, because the world won’t work the way you hope it will. You can dislike the truth, but pretending it isn’t true isn’t an effective way […]

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Reach is overrated

By Seth Godin

It might be the biggest misconception in all of advertising. The Super Bowl has reach. Google has reach. Radio has reach. So? Why do you care if you can, for more money, reach more people? Why wouldn’t it make more sense to reach the right people instead? To pick an absurd example, you can use […]

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