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Seth Godin

Hi. I’m Seth Godin. I’m a teacher, and I do projects. For more than thirty years, I’ve been trying to turn on lights, inspire people and teach them how to level up. This blog has been appearing daily for more than a decade. One day, if we meet, I hope you’ll share with me your favorite posts. Even better, I’d like to hear about how a book or course helped you interact with the world differently and make a difference.

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Leadership

By Seth Godin

Leaders create the conditions where people choose new actions. The choices are voluntary. They’re made by people who see a new landscape, new opportunities and new options. You can’t make people change. But you can create an environment where they choose to.

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Toward full stack

By Seth Godin

Find the right clients Earn their attention and trust Identify the problem Find their fear, embrace their objectives Prototype possible solutions Create an architecture that supports your solution to the problem Build a minimum viable solution Test it Program a well-documented, resilient piece of code Test it Debug it Ship it It’s easy to get […]

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Innovation is guts plus generosity

By Seth Godin

Guts, because it might not work. And generosity, because guts without seeking to make things better is merely hustle. The innovator shows up with something she knows might not work (pause for a second, and contrast that with everyone else, who has been trained to show up with a proven, verified, approved, deniable answer that […]

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The downside of possibility

By Seth Godin

Optimists are always a little disappointed. If you live with possibility, the idea that things can get better, that with consistent generous effort you can make a contribution, then you also end up feeling just a bit let down that it didn’t happen this time. The alternative is to insist on limits, to be a […]

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Abnormal

By Seth Godin

Are you hesitant about this new idea because it’s a risky, problematic, defective idea… or because it’s simply different than you’re used to? If your current normal is exactly what you need, then different isn’t worth exploring. For the rest of us, it’s worth figuring out where our discomfort with the new idea is coming […]

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Words that matter

By Seth Godin

Discipline, rigor, patience, self-control, dignity, respect, knowledge, curiosity, wisdom, ethics, honor, empathy, resilience, honesty, long-term, possibility, bravery, kindness and awareness. All of these are real skills, soft skills, learnable skills. But if they’re skills, that means that they are decisions. A choice we get to make. Even if it’s not easy or satisfying in the […]

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The old media/new media chasm

By Seth Godin

In every era, traditional media channels will diminish, dismiss and ignore the new ones. They do this at the very same time that they are supplanted by the new ones. While they will occasionally spend some time or money testing a new medium, they rarely leap. This is the posture of the business people/publishers, but […]

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Streaks

By Seth Godin

Today’s the 11th year in a row of daily posts on this blog. Nearly 5,000,000 words since my first post twenty years ago, and I haven’t missed a day (given some time-zone wiggle room) since 2008. Streaks are their own reward. Streaks create internal pressure that keeps streaks going. Streaks require commitment at first, but […]

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When will we learn?

By Seth Godin

It’s essential that we make new mistakes. We don’t make nearly enough of them. Not enough original effort, not enough generous intent, not enough daring in search of something better. But at the same time, we need to stop making the old mistakes again and again. What did you expect to happen when you did […]

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