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Seth Godin

Hi. I’m Seth Godin. I’m a teacher, and I do projects. For more than thirty years, I’ve been trying to turn on lights, inspire people and teach them how to level up. This blog has been appearing daily for more than a decade. One day, if we meet, I hope you’ll share with me your favorite posts. Even better, I’d like to hear about how a book or course helped you interact with the world differently and make a difference.

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Monopoly is the opposite of capitalism

By Seth Godin

If you believe in the benefits of the free market, then the logical conclusion is to oppose policies that a market-dominating monopoly decides are in their best interest. Adam Smith and his descendants all understood that monopolies undo the benefits of the free market. Data portability, open marketplaces, net neutrality, campaign finance reform–all of these […]

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People who don’t care…

By Seth Godin

…doing things that they don’t understand, for managers who have no sense of strategy, in an organization that measures all the wrong things. Everyone involved unable to honestly answer the simple question: “Why?” Why are we doing it this way? Why is it like this not like that? “Because I said so,” is no way […]

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Embracing externalities

By Seth Godin

The world is better because industrialism made it better. The world is worse because industrialism made it worse. When a factory makes something that people want, they buy it. When a competitor improves it, it gains in market share. When a third competitor becomes more efficient and lowers the price, even more is sold. And […]

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Time and money

By Seth Godin

“I can’t afford it.” “I don’t have the time.” …almost always means, “this is not a priority.” When we care, it’s amazing how much we can get done. One way to choose to care is to be clear about your priorities, which means being clear in your language. And so we can say to ourselves, […]

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Concept cars

By Seth Godin

Every year, Audi, Ford, GM and the rest of the auto companies bring concept cars to the big shows. These swooping, modern, magical cars are in stark contrast to the cars that are actually for sale. Why do they bother? It’s not a form of market research. Begin with the fact that car companies need […]

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Loud voices vs. important ones

By Seth Godin

Broken systems get worse when we confuse the loud voices with the important ones. Spend a lot of time listening to the loudest complaints and you will elevate those voices to importance, because you’re no longer carefully listening to the more easily overlooked constituents. A persistent typist with a keyboard might be a cranky critic, […]

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“We meet all Federal regulations”

By Seth Godin

The excuse made by large corporations for the impact of what they produce is that they simply follow the rules. Of course, at these companies, there’s often a different department in charge of lobbying to change the rules so that they can increase short-term profits while being less beneficial to customers and communities. It would […]

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Truth in bots

By Seth Godin

All day we interact with others. And sometimes, they’re bots. Perhaps you’re in a chat room, and after a few Eliza-quality backs and forths, you realize that this helpful voice isn’t actually a voice at all, it’s simply a bot, here to interface with a tech support database. Or you’re talking to a next-generation bot […]

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