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Seth Godin

Hi. I’m Seth Godin. I’m a teacher, and I do projects. For more than thirty years, I’ve been trying to turn on lights, inspire people and teach them how to level up. This blog has been appearing daily for more than a decade. One day, if we meet, I hope you’ll share with me your favorite posts. Even better, I’d like to hear about how a book or course helped you interact with the world differently and make a difference.

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What’s your podcast about?

By Seth Godin

This is the moment, right here and right now, to start your podcast. Not because it will make you rich. Hardly. There are too many other ways for people to spend their attention for you (or me) to possibly assemble a large enough audience to make a killing selling ads. There are three good reasons […]

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Impossible

By Seth Godin

Our days are filled with the path to future skills, tasks and commitments that we believe we can’t possibly take on. We’ve seduced ourselves into believing that we’re not born with the talent, or that the obstacles to doing the work are just too great. In fact, it’s more likely that we’ve simply decided that […]

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Impossible

By Seth Godin

Our days are filled with the path to future skills, tasks and commitments that we believe we can’t possibly take on. We’ve seduced ourselves into believing that we’re not born with the talent, or that the obstacles to doing the work are just too great. In fact, it’s more likely that we’ve simply decided that […]

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Rules and responsibility

By Seth Godin

“Use your best judgment.” Bureaucracies have a very hard time saying this to their staff. They create an endless series of scripts and rules, procedures that force people to not care. “I’m just doing my job,” which is the precise opposite of, “I see the problem and I’m going to fix it.” As any organization […]

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Fooled by reputation

By Seth Godin

The second law of thermodynamics isn’t true because it was invented by Isaac Newton, it’s simply true. Newton merely described it. The fact that he spent most of his time doing alchemy and looking for magic doesn’t impact the truth of what he discovered. There’s a chasm between science, where the identity of the discoverer […]

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Living in surplus

By Seth Godin

In our culture, it’s easy to choose to live in deficit. To spend just a bit more than you make, so that you’re in debt. To need to drive just a bit faster than the prevailing traffic, so you can push every interaction. To measure yourself against someone (there’s always someone) who has more (there’s […]

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The problem with sarcasm

By Seth Godin

“Well, that was super helpful.” Was it? Or are you trying to be sarcastic? Because if it was helpful, you could simply write, “thank you, that was helpful.” On the other hand, if you’re trying to express disappointment or displeasure, you could write, “I’m disappointed that you weren’t able to contribute more here. We were […]

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The perfect mustard

By Seth Godin

If you ask for mustard at a French bistro, you’ll get a strong Dijon, handmade in a little village three hundred kilometres away. If you ask for mustard at a game at Fenway, apparently you’ll get Gulden’s. Within a rounding error, all mustard costs the same. It’s not about the price. It’s about coherence with […]

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Pivoting the education matrix

By Seth Godin

For the longest time, school has been organized around subjects. Fifth graders go to math class and then English class and then geography. Mostly, those classes don’t teach what they say they teach. Sure, there are some facts, but mostly it’s the methods of instruction that are on offer. School usually has a different flavor than […]

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