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Seth Godin

Hi. I’m Seth Godin. I’m a teacher, and I do projects. For more than thirty years, I’ve been trying to turn on lights, inspire people and teach them how to level up. This blog has been appearing daily for more than a decade. One day, if we meet, I hope you’ll share with me your favorite posts. Even better, I’d like to hear about how a book or course helped you interact with the world differently and make a difference.

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The key part of new media

By Seth Godin

It’s the new part. “How am I supposed to use this?” is the common question. You’re supposed to have a certain tone in your tweets, a certain format to your Facebook posts. You’re supposed to have comments on your blog and your YouTube videos should have a certain look, feel and length. When MTV was […]

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On winning

By Seth Godin

Most people try to win. The real question is, “at what?” If you focus your sights on winning the local bowling league, the effort can consume you, and you will be aware of your progress and your competition. Or, if you turn the poetry you’re writing into your game, with the goal of winning that […]

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Justifying mediocre work

By Seth Godin

The list of reasons is nearly endless. We need all of them to explain the shortcuts, phone-ins and half-work that we’re surrounded by. All of them are pretty good reasons too. We’re in a hurry, the system is unfair, the market demands it, no one will notice, it’s not my job, I was handed a […]

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The timing of side effects

By Seth Godin

Loosen the constraints on a system and the system will almost always do better in the short run. That’s if we define better as the visible outputs of what the system does. And short run as, “the stuff that happens before we have to live with the side effects.” So… if you remove environmental regulation from […]

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Organized crime

By Seth Godin

Best I can tell, most of the folks in the organized crime industry care a lot more about the ‘organized’ part than they do the ‘crime.’ Organized as in: who’s up and who’s down. Who gets to decide. Who’s in charge and who has power. The crime is simply a shortcut. The same is true […]

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On finishing well

By Seth Godin

If you start a book, you will do better if you have a plan for finishing your book. If you take the time and spend the money to go to college, it’s worth considering graduating as well. Aretha Franklin died without a clearly stated will. As a result, her heirs will waste time, money and […]

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Defective apologies

By Seth Godin

Civilization depends on the apology. When humans interact and something goes wrong, the apology builds a bridge that enables us to move forward. But apologies are failing more often. Two reasons: First, organizations aren’t humans, and organizations often seek to avoid or industrialize the human work that civilization needs. And secondly, the apology is a […]

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The mob fears the truth

By Seth Godin

It’s not that they don’t know the truth (they might, if they stopped to think about it.) It’s not that they want to know the truth, either. Information is available if they looked for it. No, they fear the truth. And being part of a mob is a good way to hide from that fear.

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