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Seth Godin

Hi. I’m Seth Godin. I’m a teacher, and I do projects. For more than thirty years, I’ve been trying to turn on lights, inspire people and teach them how to level up. This blog has been appearing daily for more than a decade. One day, if we meet, I hope you’ll share with me your favorite posts. Even better, I’d like to hear about how a book or course helped you interact with the world differently and make a difference.

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You can’t outtrain a bad diet

By Seth Godin

It’s way easier to eat lousy food than it is to exercise it off. Your effort is undermined by your inputs. And the same thing is true for corporate culture. You can work as hard as you like to create expectations and policies. But the people you begin with–their dreams, their narratives and their habits–are […]

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What is marketing?

By Seth Godin

If you need to persuade someone to take action, you’re doing marketing. If you’re looking for votes at the city council meeting, or looking for a promotion, you’re marketing. If you’re writing copy on your website, taking a selfie for your social media profile or trying to talk your way out of a speeding ticket, […]

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InstaFreude

By Seth Godin

Two dangerous uses of social media: To find out what other people are saying about you behind your back. To follow people you don’t particularly like, just to hope that they’ll mess up all over again. The thing is, people have been talking about you behind your back your entire life. Hearing what they’re saying […]

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The top 5%

By Seth Godin

In every field, extraordinary benefits go to those seen as being in the top five percent. One out of twenty. Sure, the biggest prizes go to the once-in-a-generation superstar. But that’s largely out of reach. It turns out, though, that if you’re thoughtful and diligent, the top 5% is attainable. The approach is to pick […]

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Hilbert’s list

By Seth Godin

In 1900, David Hilbert published a list of 23 problems that he proposed would be the important ones for mathematicians to solve in the upcoming century. That list led to a focused effort that lasted a century, and the vast majority of the problems have been fully or partially solved. Ignoramus et ignorabimus is a foolish statement. […]

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Go find a ladder

By Seth Godin

While it might be fun (or appear expedient, or brave, or heroic) to try to scale a cliff with no tools, it turns out that ladders are a more effective way to level up. When it’s time to drive a nail, a hammer is a lot more useful than a rock. Even if you have […]

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The Marketing Seminar returns

By Seth Godin

In just about a week, we open the doors for the sixth session of The Marketing Seminar. If you’ve read This Is Marketing, you have an idea of the content, but you might not be familiar with the extraordinary cohort, the innovative learning approaches and the measurable transformations that happen inside. Some of our alumni […]

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