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Seth Godin

Hi. I’m Seth Godin. I’m a teacher, and I do projects. For more than thirty years, I’ve been trying to turn on lights, inspire people and teach them how to level up. This blog has been appearing daily for more than a decade. One day, if we meet, I hope you’ll share with me your favorite posts. Even better, I’d like to hear about how a book or course helped you interact with the world differently and make a difference.

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To vs reply vs bcc

By Seth Godin

How much of your inbox activity is initiated by you? What percentage of your email threads started with an email you wrote? And how much is spent replying to others? And finally, how often are you bccing or being bcced? I hope we can agree that the percentage for the third category should be close […]

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“I don’t like your work”

By Seth Godin

That doesn’t mean I don’t like you. The difference is critical. It’s impossible to be a productive professional if you insist on conjoining them. Here are two useful things to consider: There is plenty of disliked work from people (and things) where I don’t even know the creator. I don’t like Wagner’s operas, and I […]

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On feeling incompetent

By Seth Godin

At some point, grown ups get tired of the feeling that accompanies growth and learning. We start calling that feeling, “incompetence.” We’re not good at the new software, we resist a brainstorming session for a new way to solve a problem, we never did bother to learn to juggle… Not because we don’t want the […]

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Choice and obligation

By Seth Godin

If it’s an obligation, then you don’t have a choice. Pretending you do is simply a way to create frustration. Free yourself to simply do what you have to do. On the other hand, if you do have a choice (and you probably do) then it doesn’t make sense to treat it as an obligation. […]

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The first piece of tape

By Seth Godin

I’m sitting on a black couch in the lobby of a nice theater. The couch is cracked and peeling, with seven strips of black gaffer’s tape holding it together. And you don’t have to be an interior geologist to see that it has developed this patina over time, bit by bit. The question is: Who […]

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Lessons for telling time

By Seth Godin

For something as dominant as the four digits that we use to tell time, it’s disappointing that there’s no manual, and not surprising that we do it wrong so often. I’m not talking about the big hand/little hand part of announcing what time it is. I’m focused on how we use our awareness of time […]

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Experience and variation

By Seth Godin

The only way to learn from experience is to have different experiences. The very nature of an experiment is that there’s a chance you’re doing it wrong, or at least less ‘right’ than the way you usually do it. Which leads to the trap of no new experiences. The only alternative is to eagerly engage […]

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Telescopes and microscopes

By Seth Godin

It pays to look at opportunity with a telescope. It’s real, but it’s distant. The telescope brings it into focus and helps you find your way there. Telescopes are easy to find if you look for them. And it often pays to look at trouble with a microscope. Not to get intimidated by the amorphous […]

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