Tabitha Jean Naylor is the proud owner of TabithaNaylor.com, a marketing firm that delivers ‘big agency’ quality at rates that are affordable for startups and small businesses. Her intimate knowledge of how sales and marketing go hand-in-hand has resulted in a variety of successful campaigns for start-ups through NASDAQ traded companies.
The hype around marketing analytics and Big Data has reached a point where you can think it’s your single source of truth. But just because you have the data doesn’t mean you have the full picture. In fact, marketing analytics only tell half the story and may give you a false sense of security about […]
By now you have probably read or watched Mark Zuckerberg’s announcement that Facebook is changing its focus. Rather than flooding the user with content they didn’t request but might like, Zuckerberg wants to go back to his original vision of an engaged community. If you are one of the marketers whose hair immediately caught fire, […]
Lead generation has and will continue to be a challenge for many marketers. It’s not simply that finding qualified leads is difficult, it’s that turning those leads into customers is also a challenge. If you can identify the biggest barriers or obstacles facing your target audience, you then have the chance to reach out to […]
In marketing, slow and steady is as relevant as it has never been before. But let’s assume you want to object by saying that we live in an age of real-time marketing, where seconds can make or break a brand, and speed-to-market is critical. You want more leads, more shares, more brand recognition, a fatter […]
As a small business owner, you need outstanding products and services, but you also need a distinct presence to compete with other companies in your industry. Because if you can’t communicate the qualities that make your business different, why would you expect customers to choose you over the company down the street? And one of […]
How do you convince new visitors to take the leap and dive into your website? You start with a perfectly optimized landing page. Your landing page is the first impression that new visitors have of your business. Think of it as a soft place for them to land after they have made their way through […]
Does your marketing include live-action exhibitions that sell your product in a way that is interactive and powerful? This is known as experiential marketing, and when done right, it provides your target audience with marketing that is tangible, because it takes place in a physical space that shatters the boundaries of computer screens, chat rooms, […]
