Cracking the Rich Code, Vol. 2, was originally launched in August 2019 and, upon its relaunch on January 27th, 2020, became a number 1 best-seller in several categories including “business consulting,” and “service industry,” as well as a bestseller in “business and money.” The book was created by Jim Britt and Kevin Harrington, two of the most influential US entrepreneurs—Britt as a peak-performance expert and Harrington from the hit TV show, Shark Tank—along with 20 other successful entrepreneurs. The book covers their journeys—including mistakes for others to avoid—that led them to achieve elite rankings as major market leaders.
Mark Parsekian, one of the contributing authors to the Cracking the Rich Code, Vol. 2, reached #1 International Best-Selling Author status with the book’s success. In Mark’s chapter, titled “How I Got Rich—Lessons Learned Along the Way,” he talks about how he literally failed his way to success and, in the process, discovered the meaning of true success for himself—where inner peace and material wealth live in harmony. He stresses the importance of meaningful and trusting relationships, living with purpose, having goals, believing one deserves success, taking effective action, changing limiting beliefs, and—most importantly—using failures as opportunities. Parsekian truly believes there’s no such thing as failure—there’s just feedback. “I failed my way to success, and so can you!” he states.
Cracking the Rich Code, Vol. 2, held the number 1 spot in the US, Canada, and France and was number 2 in the UK. In terms of sales, the book surpassed New York Times best-selling author Tony Robbins’ Awaken the Giant and Timothy Ferriss’ The 4-Hour Workweek. It shared best-seller status with renowned authors like Stephen Covey (The 7 Habits of Highly Effective People), Hal Elrod (Miracle Morning), Robert Kiyosaki (Rich Dad, Poor Dad), Seth Godin, and Dave Ramsey.
About Cracking the Rich Code, Vol. 2, Tony Robbins states, “This book offers some valuable entrepreneurial insights that will strengthen your life, your business and your effectiveness overall.”
Cracking the Rich Code, Vol. 2, is available at amazon.com.
About Mark Parsekian: Mark Parsekian is unique in the entrepreneurial world in that he’s walked his own path to success by learning to listen to his inner self and apply the lessons he learned growing up on the streets of Boston. As a student, athlete, business broker, and relationship marketer, Mark learned how to be a winner by turning adversity and failure into determination, wisdom, and effective action.
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