Barbara brands herself as a “Digital Marketing Intellectual” for the financial services industry and has progressed in various marketing and project management roles over the last 15 years. Barbara holds an MBA in International Business from Roosevelt University, is a Hootsuite Social Marketing Certified Professional and a member of the Social Media Marketing Society specializing in digital marketing campaigns to improve brand awareness.
Latest posts by BarbaraKalicki (see all)
- 5 Quick Wins to Create an Effective Content Marketing Strategy - June 26, 2018
- How Email Marketing Will Help You Win the Game of Thrones - November 1, 2017
Having a content strategy in place is a prerequisite for building a successful online presence for your financial firm. Traditional marketing has evolved into positioning your brand as a thought leader. This means your firm is producing quality blog posts, videos, social media and all kinds of unique content that builds brand equity. Without a […]