Barbara brands herself as a “Digital Marketing Intellectual” for the financial services industry and has progressed in various marketing and project management roles over the last 15 years.  Barbara holds an MBA in International Business from Roosevelt University, is the Chicago Chapter leader of the Digital Analytics Association and a trusted consultant delivering CRM management, website optimization, analytics, and segmentation, to uncover insights and shape B2B Digital Marketing Strategy.

Entrepreneur and mother, not necessarily in this order. Passionate traveler and cook. With a Ph.D. in political discourse and a top-notch marketing team, I am also the CEO of Beaglecat, a full-service digital marketing agency.

Elle Morgan is the Marketer and Evangelist at Woopra, the leader in real-time customer analytics. Her core mission is to help businesses cultivate data-driven cultures by transforming real-time insights into actions. Her work and research focus on the humanization of data - bringing faces to the faceless numbers - in order to deliver an unparalleled customer experience.

She combines her nine years of marketing experience with a deep understanding of best practices.