Barbara brands herself as a “Digital Marketing Intellectual” for the financial services industry and has progressed in various marketing and project management roles over the last 15 years. Barbara holds an MBA in International Business from Roosevelt University, is the Chicago Chapter leader of the Digital Analytics Association and a trusted consultant delivering CRM management, website optimization, analytics, and segmentation, to uncover insights and shape B2B Digital Marketing Strategy.
- 5 Quick Wins to Create an Effective Content Marketing Strategy - June 26, 2018
- How Email Marketing Will Help You Win the Game of Thrones - November 1, 2017
In the age of real-time tweets, snaps, and texts, email marketing is still the most powerful and cost effective marketing tool available. Imagine if Jon Snow had access to emails instead of ravens to send messages? The entire Game of Thrones could have been won by the power of an email newsletter. A core tool […]