All posts in "Branding"
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How Digital Is Your Marketing

By Aris Jerahian
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Aris Jerahian

An industry leader, an author and a speaker with more than 30 years of client management, marketing and consulting experience. He is the author of "Courage to Change," which aims to help readers improve both their professional and personal lives, and serves as a council member advisor for Gerson Lehrman Group.

As a brand strategist, Aris works on creating valuable consumer relationships to promote engagement. By utilizing the popularity of digital & mobile media, along with the social web, Aris helps companies understand the power of controlling their brand.

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As the line begins to blur between our online and offline environment, so too does the line between brand awareness. Modern consumers have come to expect a seamless brand experience, where digital marketing merges faultlessly with expectations created by traditional marketing. Digital is no longer an add-on – it’s a necessity. Digital marketing has evolved […]

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Increase Your Audience And Brand Attraction By Keeping It Super Simple (KISS)

By moezfawaz614

moezfawaz614

"Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day." – Beth Comstock

My name is Mohamed Fawaz and I am an expert conductor of facilitating the perpetual motion of online marketing innovation. With expert knowledge in social media marketing, pay-per-click campaign management, email marketing, and traffic generation, I am capable of handling the complete spectrum of your online marketing needs.

Facebook has millions of users. Maybe you are one of these brilliant people. You should learn how to utilize this social media behemoth to increase your small business. Check the following advice as a start 1.      Reply to every comment written regarding your company, positive or negative whether it on your own page’s wall or elsewhere […]

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6 Landing Pages That Should Truly Inspire You To Do Better With Yours

By tabithan

tabithan

Tabitha Jean Naylor is the proud owner of TabithaNaylor.com, a marketing firm that delivers ‘big agency’ quality at rates that are affordable for startups and small businesses. Her intimate knowledge of how sales and marketing go hand-in-hand has resulted in a variety of successful campaigns for start-ups through NASDAQ traded companies.  

How do you convince new visitors to take the leap and dive into your website? You start with a perfectly optimized landing page. Your landing page is the first impression that new visitors have of your business. Think of it as a soft place for them to land after they have made their way through […]

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The Secret Reasons Why Need Experiential Marketing… Now

By tabithan

tabithan

Tabitha Jean Naylor is the proud owner of TabithaNaylor.com, a marketing firm that delivers ‘big agency’ quality at rates that are affordable for startups and small businesses. Her intimate knowledge of how sales and marketing go hand-in-hand has resulted in a variety of successful campaigns for start-ups through NASDAQ traded companies.  

Does your marketing include live-action exhibitions that sell your product in a way that is interactive and powerful? This is known as experiential marketing, and when done right, it provides your target audience with marketing that is tangible, because it takes place in a physical space that shatters the boundaries of computer screens, chat rooms, […]

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Does Marketing Still Matter?

By Dave Wakeman

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There’s a bit of discussion about the way that the advertising industry is having a moment of self-reflection brought about by the continued decline of advertising’s effectiveness, despite new tools that should make it easier to judge the effectiveness of any advertising spend. This bit of reflection brings up a good question: “Is marketing still […]

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Is Your Marketing Communication System Focused?

By ShehlaAshkar

ShehlaAshkar

An Entrepreneur, writer and a consultant, working for Brands and Businesses, helping them communicate their core message to the target audience. 

She is a Brand Strategist and founder of Zeal Informatics, a Strategic Branding and Corporate communications company partnering brands and businesses to unify their goals with results. She also heads two of its own business divisions called D'zine 360 conceptualized exclusively for brand designing and LifeLine, built for Hospital branding and communications. 

 

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Every organization has a goal set along with a strategic plan designed to achieve it. Many businesses invest in hiring Marketing professionals who are smart, energetic and go-getters. But have you ever thought about the culture you set for the Marketing system in your organization, before you hire a professional? Have you designed a system […]

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How Micro-Influencers Can Help Market Your Brand

By Hymie Lipszyc

Hymie Lipszyc

Hymie Lipszyc is a technology tragic, a best selling author and a digital marketing evangelist, who focuses on helping people build their businesses and brands online.

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Social media influencers, particularly micro-influencers are increasingly becoming a valuable resource for marketing brands online. But what is influence marketing, and how can you benefit from micro-influencer marketing? What is Influence Marketing The growth Social media in recent years has enabled brands and businesses to market themselves in ways previously unimaginable. Social media’s low barrier […]

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Here’s How You Can Have A Sustainable, Competitive Advantage

By Aditi

Aditi

Reader, writer, doer - Aditi is a marketing and personal branding strategist who loves gorging on the question, 'What's next?' 

She loves building thought leadership for companies with a focus on growth and can be found at http://letthemuseflow.com/

No, having a sustainable, competitive advantage in a world where transience wins, is not a cliché. Quite paradoxically, though small transient wins, consistently, you are on your way to winning as a personal brand. So how do you solidify your permanence when it comes to building a stable yet agile personal brand? Focus on these […]

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Why Your Traditional Business Need An Online Presence

By ShehlaAshkar

ShehlaAshkar

An Entrepreneur, writer and a consultant, working for Brands and Businesses, helping them communicate their core message to the target audience. 

She is a Brand Strategist and founder of Zeal Informatics, a Strategic Branding and Corporate communications company partnering brands and businesses to unify their goals with results. She also heads two of its own business divisions called D'zine 360 conceptualized exclusively for brand designing and LifeLine, built for Hospital branding and communications. 

 

Latest posts by ShehlaAshkar (see all)

Often people say that they don’t require an online presence as they are well established and running a business that had started since the time of their forefathers. Well, an Online Presence in today’s market scenario is not just meant for the small businesses or start-ups to grab new customers. But, it is more of […]

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3 Ways To Master Personal Branding For Your Business

By Aditi

Aditi

Reader, writer, doer - Aditi is a marketing and personal branding strategist who loves gorging on the question, 'What's next?' 

She loves building thought leadership for companies with a focus on growth and can be found at http://letthemuseflow.com/

Personal branding is not passé; it’s the present that governs the rule: if you know self-marketing you will only nudge up the business ladder of success. And while you may have a perception of personal branding as being subtly self-promotional, for the better usage of the word, it is voicing your existence in your business […]

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