Does Marketing Still Matter?
By Dave WakemanLatest posts by Dave Wakeman (see all)
- Closing “The Differentiation Gap” Is More Important Than Ever - October 18, 2018
- Are You Really Set Up To Sell Effectively To Your B2B Customers? - June 26, 2018
- Does Marketing Still Matter? - November 3, 2017
There’s a bit of discussion about the way that the advertising industry is having a moment of self-reflection brought about by the continued decline of advertising’s effectiveness, despite new tools that should make it easier to judge the effectiveness of any advertising spend. This bit of reflection brings up a good question: “Is marketing still […]