All posts in "Branding"
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Howard Stern Branding Genius…Or Just a Pervert?

By Brian Horn
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Brian Horn

Brian Ainsley Horn is considered to be the "pioneer of authority marketing", which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.
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Image credit: howardstern.com If there is one thing that you can learn from artists and savvy businessmen, it’s that you can draw inspiration from practically anything, even from the mundane or offbeat. That is, if you keep an open mind. Offensive. Outspoken. Controversial. These are just some of the ideas people often associate with shock […]

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7 Steps to Becoming a Leader in Your Market

By Brian Horn
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Brian Horn

Brian Ainsley Horn is considered to be the "pioneer of authority marketing", which has exploded in popularity recently. His unique methods have been talked about and covered on The Howard Stern Show, Wall Street Journal, ABC, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding.
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Whether you’re a one-person consulting business or a 250-person manufacturing operation, you’ve spent years developing the knowledge that made your company a success. Why not maximize the return on your knowledge by leveraging it gain authority, or even celebrity status in your marketplace? Once you are seen as an authority, or expert, in your particular […]

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