All posts in "HubSpot"

How To Leverage The Rise of “Near Me” Searches

By Shirish Agarwal

Nowadays, voice-enabled devices such as Amazon Alexa and Google Home are becoming increasingly commonplace. Additionally, mobile searches for local services continue to rise, and by 2021, mobile devices are expected to influence $1.4 trillion in local sales. All of which is to say — people searching online for local services is now more prevalent than […]


How to Upload Documents and Presentations on LinkedIn

By Karla Cook

Does this content marketing formula sound (very) familiar? Create content Publish content on my company’s website or blog Post the link on all my social channels Cross fingers and hope my audience bites This is a foundational play in most marketing playbooks — and sometimes, it works. But waiting and hoping to see if your […]


Can Facebook Ads Influence Integration Adoption? Here’s What We Found.

By Christine Ianni

Platforms are embedded in our daily lives — whether we realize it or not. Have you recently … Ordered food from a service like GrubHub or made a reservation using OpenTable? Booked a ride using Lyft? Used your phone to check your email? All of these seamless interactions require systems to talk to each other […]


The Straightforward Guide to the Google Display Network

By Stephanie Hertl

Latest posts by Stephanie Hertl (see all)

Millions of dollars are poured into the Google Display Network (GDN) every day. But why? Google offers endless options for marketers to promote their products, so how is this network different? Frankly — because it works. When industry competitors’ congest search engines, the GDN can be a great alternative. With it, there’s less competition for […]


20 Examples of Social Proof in Action in 2019

By Sophia Bernazzani

I recently came across the greatest dog bed in the history of dog beds — seriously, it felt like it was made of clouds. And after asking the dog owner about it, I was pleasantly surprised to find out that the same company also made regular beds. (Score.) Needless to say, I’m now the proud […]


15 Ways to Get More Followers on Instagram

By Lindsay Kolowich

It’s no secret that business opportunities are quickly growing on Instagram. Approximately 80% of Instagram’s 1 billion active monthly users now follow a business account on the platform. While Instagram hasn’t reported its current number of business users, the platform reportedly hosted more than 25 million of these accounts in late 2017. As the platform continues to grow and develop more interactive features, such as Instagram […]


The 15 Best WordPress Widgets for Your Website

By Peter Boyle

If you can name it, there’s a WordPress widget for it. What started as a way to customize your sidebar has become an unimaginable wealth of usefulness. Widgets allow you to easily add complex functions to your site that can have a huge impact on the user experience. Whether you want an eye-catching display of […]


The State of the Marketing Industry in 2019: 7 Trends to Watch Out For

By Clifford Chi

If you work in content marketing, you probably know that its booming growth and ever-evolving ecosystem forces us to constantly be on the lookout for the next big thing. One day we’re creating pillar pages and topic clusters to please the Google gods, and then the next, we’re overhauling our entire social strategy because another […]


16 Email Marketing Best Practices That Actually Drive Results

By Pamela Vaughan

This is a guest post written by Jamie Turner, founder of the 60 Second Marketer. He is an in-demand marketing speaker and author of the book entitled Go Mobile with Jeanne Hopkins, former VP of marketing at HubSpot. While email marketing may not get the attention some newer marketing channels get, it’s still a terrific […]


7 Ad Design Tips to Help Your Brand Cut Through the Noise

By Clifford Chi

Before your copy can persuade an audience to buy your product, your design must persuade them to buy your copy. In advertising, your design catches your audience’s eye and points their attention to your copy. Then, it’s your copy’s job to hold your audience’s attention. To help grab people’s attention in your advertisements, we’ve put […]

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