All posts in "HubSpot"
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How to Get Genuine and Totally Real Followers on Pinterest

By Caroline Forsey

Pinterest now attracts 150 million people per month. Its growth even supersedes traditional social network success stories — millennial use of Pinterest in particular has increased more than any other social network, even Snapchat. It makes sense, then, why you want to increase your followers on Pinterest. The popularity of the platform makes it a […]

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Direct Costs, Explained in 600 Words or Less [With Examples]

By brbecker@hubspot.com Braden Becker

It’s surprisingly inexpensive to start a business today — as little at $3000, according to the Small Business Administration. However, as encouraging as that is to aspiring business owners, the costs to run that business every day are a bit more complex. Before research and development, and before you even rent an office space, you […]

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Direct Costs, Explained in 600 Words or Less [With Examples]

By brbecker@hubspot.com Braden Becker

It’s surprisingly inexpensive to start a business today — as little at $3000, according to the Small Business Administration. However, as encouraging as that is to aspiring business owners, the costs to run that business every day are a bit more complex. Before research and development, and before you even rent an office space, you […]

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Do I Still Need a .com TLD For My Business?

By sabanty@gmail.com Chris Sabanty

Latest posts by sabanty@gmail.com Chris Sabanty (see all)

Choosing a domain name for your business often goes something like this: 1. After hours of brainstorming, you discover the perfect domain name only to find out it was registered 20 years ago. 2. After a few more hours, you settle on another choice only to find out a payment of $50,000 was required. 3. […]

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TAM SAM SOM: What Do They Mean & How Do You Calculate Them?

By cchi@hubspot.com Clifford Chi

With all the excitement that comes with starting a new company and gauging its industry’s profit potential or forecasting a revenue goal for your business, you must remember to root these figures in reality. If you don’t, you could enter a market that doesn’t have a large enough market size to convince investors to back […]

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How to Make All Your Accounts Safer With Two-Factor Authentication (2FA)

By Caroline Forsey

Nowadays, account security is a major concern for companies and their employees. It can pose a major threat to your employer if you’re hacked — if someone hacks your Gmail account, for instance, he will have access to company contacts, as well as your calendar, Google Docs, Google Sheets, and other private company information. For […]

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17 of the Best Brands on Instagram Right Now

By lkolowich@hubspot.com Lindsay Kolowich

Contrary to what your friends’ photos suggest, Instagram isn’t just a social network for selfies and brunch pics. In fact, Instagram has a whopping 1 billion active monthly users as of June 2018 — the last 200 million of which joined in the prior nine months. In a time when visual content remains a crucial […]

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What Is Marketing Management? A 1-Minute Rundown

By cchi@hubspot.com Clifford Chi

As marketers, we all want to climb the career ladder as quickly as possible. But if you really want to become a marketing manager one day, you first need to learn what the role demands. Below, we’ll go over what exactly marketing management is, a marketing manager’s average salary, and the education and skills you […]

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9 Fantastic LinkedIn Ad Examples (& Why They Work)

By Caroline Forsey

LinkedIn is undeniably an important platform for distributing content. 94% of B2B marketers use LinkedIn as a content distribution channel, compared to just 89% on Twitter and 77% on Facebook and YouTube. On LinkedIn, you can post either promoted or organic content linking back to your site or product — while you can certainly use […]

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Twitter Ads Campaigns: A Simple Setup Guide

By sgoliger@hubspot.com Sarah Goliger

Latest posts by sgoliger@hubspot.com Sarah Goliger (see all)

Twitter is a great marketing channel for driving traffic and generating leads. In fact, 63% of Twitter users follow small businesses — it’s no wonder that companies can see actual growth from this platform. If you’re not using yet Twitter for business purposes, or want to get better at it, keep reading. You’ll learn how […]

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