All posts in "HubSpot"
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25 Social Media Campaign Ideas to Try in 2019

By Rebecca White

The summer before my sophomore year in college, I was scrolling through Facebook when I saw my friend dump a bucket of ice water on herself. When I read the status update, I realized she was doing the Ice Bucket Challenge in an effort to promote awareness for amyotrophic lateral sclerosis (ALS) disease. This was […]

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HTTP 304 Not Modified, Explained in 500 Words or Less

By Rebecca White

The other night I was searching “Best Pasta Dish Recipes” on Google. I clicked the first link and was stopped by the dreaded error code. I’m willing to bet something similar has happened to you, at one point or another. When that happens, it’s not just my brain experiencing technical difficulties. These error codes are […]

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What in the Name of Marketing Is Reverse Positioning?

By Kayla Carmicheal

In 2011, Patagonia released an ad on Black Friday advising consumers not to buy their jackets. In 2015, Dove released a campaign that celebrated women, rather than showcasing their deodorant or body wash. The tactic used in these campaigns is called “reverse positioning.” It’s a unique marketing strategy that emulates this quote coined by marketing […]

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How to Create a Cinemagraph in 7 Easy Steps

By shelby@quintainmarketing.com Shelby Clarke

Latest posts by shelby@quintainmarketing.com Shelby Clarke (see all)

How to Make a Cinemagraph Plan Record Importing and Clipping Creating Your Mask Editing Your Mask Reverse (or Not) As the old saying goes, “a picture is worth a thousand words.” Given that 65% of the population are visual learners, using images as part of your marketing can be the key to ensuring your message […]

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The 11 Best Social Media Dashboard Tools & Apps

By Kayla Carmicheal

When implementing your social media strategy, it’s easy to realize that manually posting on multiple different websites, multiple times a day, isn’t optimal for your busy schedule. But it’s not easy to tell from a baseline or pricing page which tools are not only the best for efficiency but best for your business. Instead of […]

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12 Content Curation Tools Every Marketer Needs

By patrick@blogmutt.com Patrick Armitage

Latest posts by patrick@blogmutt.com Patrick Armitage (see all)

“Curation” is one of those words that’s always conveyed coolness to me. Take, for example, the job of curating art for a gallery, or curating music for a soundtrack. Cool, right? Content curation is just as much fun — and just as important. But where do you get started on content curation? In this blog […]

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What Is Contextual Targeting, in the Context of Ads?

By Rebecca White

As Jerry Maguire once said — “Show me the money.” That phrase is probably something you’ve thought of as a marketer who has invested in paid advertising. With paid advertising, you want to enhance your marketing campaign by showing up in the right place, at the right time, with the right content. But sometimes, running […]

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9 Social Media Metrics You Should Be Tracking (& How to Track Them)

By Kayla Carmicheal

We get it: Social media metrics are important. Getting data and ROI is really important. However, if you spend too much time trying to figure out which metrics are important for your business, you won’t have any time to analyze and act upon them. That’s why we’ve made a list of the social media metrics […]

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Where do Shoppers Research Products? We Asked 300 Consumers [New Research]

By pbump@hubspot.com Pamela Bump

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines. Throughout […]

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How to Process Negative Feedback Without Triggering a Stress Response [Infographic]

By Caroline Forsey

Employee feedback is an undoubtedly critical component of long-term career growth. In fact, 82% of employees want to receive feedback — regardless of if it’s positive or negative. Additionally, while it can be scary to receive feedback, particularly from your manager, it’s ultimately intended to help you become a better employee. However, that doesn’t mean […]

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