All posts in "HubSpot"

Paid Media, Explained in 400 Words or Less

By Kelsey Meyer

Latest posts by Kelsey Meyer (see all)

An effective content strategy doesn’t rely on only one tactic. Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. Ultimately, by sponsoring content, you’re able to reach audiences that might not have come across you otherwise. While content is a fairly […]


500+ Journalists Agree: These Are the Worst PR Tactics in 2019

By Domenica DOttavio

Spend any amount of time searching the hashtag #PRFail on Twitter and you won’t struggle to find journalists lamenting about all of the bad PR pitches they received this week. The relationship between journalists and PR professionals is complicated. While PR professionals need the media in order for their job to function, it’s also true […]


SEO vs. PPC: When to Optimize and When to Pay for Traffic

By Corinne McGinley

Let’s say you have an amazing new product — you’ve created a software that recommends the perfect pizza toppings for your personality, and you’re excited to share your business with the world. Unfortunately, you have no idea how to share this revolutionary product with as many of your target users as possible. Many small businesses […]


19 of the Best Landing Page Design Examples You Need to See in 2019

By Karla Cook

How do you convince your visitors to take the plunge on your website? There are so many elements that a top-notch landing page needs, and making those elements the “best” they can be often depends on what your landing page goals are. Take form length, for example. It’s just one of the many components you […]


Seven Strategies Women Can Use to Navigate the Glass Cliff [Infographic]

By Meredith Wood

Women have been talking about the glass ceiling for years … but have you heard about the glass cliff? This phenomenon describes how women who do finally shatter the proverbial glass ceiling are promoted or appointed during times of company strife — when risk of failure is greatest. Women have been working hard to close […]


The Ultimate Guide for Finding & Reaching Out to Bloggers

By Ann Smarty

The blogosphere has been a major online marketing medium for years now. Bloggers are trusted voices who can bring in customers and help you build your community. They’re capable of exposing others to your message and getting the buzz started — but only if you approach the task diligently. Reaching out to potential bloggers is […]


Hey Startups, HubSpot is now giving away free CRM + Email

By Nicholas Holland

Many founders make the same mistake in the early days of their companies — instead of building an integrated tech stack, they use a bunch of disconnected tools because these tools are cheap, or maybe even free. I know because I made this mistake. I started my first company in my early 20s. We were […]


24 of the Best Email Subject Lines We’ve Ever Seen

By Braden Becker

I’d venture to guess you get tons of emails in your inbox every day. From coupons, to daily deal sites, to newsletters, to password resets, to your mother wanting to know when you plan to visit — it’s a lot to sift through, never mind actually open. So what makes you want to take that […]


Micro-Influencer Marketing: A Comprehensive Guide

By Sophia Bernazzani

Has a celebrity ever convinced you to buy something? It’s okay if the answer is yes — we’ve all been there. In fact, just recently, a famous dog helped convince me to purchase a GoPro camera. For a creature who can’t speak, he’s a pretty effective marketer. Loki the Wolfdog’s Instagram post is a successful example […]


18 Beautiful New Ebook Templates [Free Download]

By Rachael OHiggins

Latest posts by Rachael OHiggins (see all)

Did you know that companies with 30 or more landing pages generate 7x more leads than those with fewer than ten? But landing pages don’t convert visitors to leads all by themselves — without attractive and compelling offers behind them, they won’t generate the tonnes of leads for your sales team that you want them to. […]

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