All posts in "HubSpot"

These Influencers Are Computer-Generated: The Future of Marketing, or Untrustworthy Advertising?

By Caroline Forsey

More likely than not, you see influencer posts on your Instagram feed daily. In many ways, they become part of your life — influencing everything from exercise classes you take, to clothes you buy. It’s undeniable that influencer marketing is powerful. In fact, over the past five years the tactic has quickly grown into a […]


Instagram, Facebook, or Snapchat: Which Stories Are People Actually Watching?

By Pamela Bump

While Facebook, Instagram, and Snapchat seem like incredibly different platforms, there’s one thriving feature that all three have in common: Stories. By now, many of us have used or viewed a Story on a social media platform. This content serves as a way to chronicle our daily lives, vacations, and interesting outings. Stories also allow […]


How to Write an Effective Communications Plan [+ Template]

By Kayla Carmicheal

  Remember the “Tide Pod Challenge?” That horrendous time at the beginning of 2018 when adolescents filmed themselves ingesting laundry detergent? While it was a funny (albeit dangerous) start to the new year, this small boost of infamy was a PR mess for the detergent brand in question, Tide, whose crisis communication team had to […]


How to Sell on Instagram Using Shoppable Posts

By Matt Smith

Latest posts by Matt Smith (see all)

Selling on Instagram just got a lot easier with the launch of Instagram’s shoppable posts feature. In the past, the only way to connect your followers with your products was through the link in your bio, or links in Instagram Stories, this new feature provides a seamless experience for people to shop products directly from […]


The Latest Changes to the Instagram API, Explained

By Kayla Carmicheal

You may have noticed some changes in Instagram over the past year or so. For instance, the fancy new API for iMessage that autoplays Bachelor in Paradise commercials you send to your friends. Or the option to “Tag a Business Partner” when you open a story feature. To know more about why some of your […]


Everything You Need to Know About Billboard Advertising

By Allie Decker

I don’t own a car in Chicago, but I do take the train (referred to as the “L” here). On the L, most of my commuting companions pass the time by looking at their phones. But, my motion sickness prevents that, so I typically find myself watching the world — and many, many billboards — […]


11 Content Marketing Examples That Stand Out in 2019

By Justin Champion

Latest posts by Justin Champion (see all)

Think back to the last thing you Googled. Did the content you discover actually answer the question you were asking? Did you feel engaged in reading the article or watching the video that you found? Were you able to find a helpful next step to learn more? If you answered “yes” to any of these […]


YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

By Jami Oetting

You’ve spent months perfecting the script, storyboarding, finding the right talent, shooting, and editing. The end result? A blockbuster brand or product video. With all that time invested, you can’t stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches. While great content is bound to […]


The Ultimate Guide to Email Design

By Kristen Baker

In 2018, there were over 3.7 billion email users around the world. By 2022, this number is expected to increase to 4.3 billion. A group within that large number of users includes your business’s target audience, the people you want to market your brand, products, and services to via email. To ensure your emails stand […]


How We Octupled Image Search Traffic to the HubSpot Blog in 1 Year

By Braden Becker

Cliché: A picture is worth a thousand words. Fact: HubSpot’s pictures are worth 120 thousand clicks. Last year, my colleague Karla Cook gave our readers a 3,000-word peek behind the curtain into a new SEO strategy we implemented at the beginning of 2018. That strategy, which was designed to fix a traffic plateau across the […]

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