All posts in "HubSpot"
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The 20 Best Video Editing Apps for 2019

By sbernazzani@hubspot.com Sophia Bernazzani

If you’re reading this blog post, chances are you already know you should incorporate more video content into your marketing. But like most new strategies, you might need to prove its ROI before you get budget. And that can be tricky, because to make a great video, you need a few things — like a […]

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The Non-Programmer’s Guide to Using APIS

By Caroline Forsey

Even if you don’t know what an API is, you’ve undoubtedly interacted with one. Today, we take connectivity between technology largely for granted. For instance, we don’t question when we use OpenTable to make a reservation at a nearby restaurant. Alternatively, if you use Kayak.com to book flights, you’ve probably never wondered, Wait a minute […]

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ISVs (Independent Software Vendors), Explained in Less Than 500 Words

By cchi@hubspot.com Clifford Chi

With over 7,000 MarTech companies battling each other to win a spot in the technology stack of businesses today, sticking out from the crowd has never been more difficult. Almost every industry under the MarTech umbrella is saturated, so traditional inbound marketing can only turn so many heads. Fortunately, computer hardware, operating systems, and cloud […]

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How to Write a Video Script [Template + Video]

By sbernazzani@hubspot.com Sophia Bernazzani

Movie producers and inbound marketers aren’t that different when it comes to creating and editing video content. We’re both telling a story, and whether that story is about a protagonist or a product, we’re both trying to captive our audiences and make them believe in the story we tell. What happens at the end of […]

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9 Pillar Page Examples to Get You Started With Your Own

By Amanda Zantal-Wiener

Earlier this year, a handful of my extremely bright and capable colleagues compiled a report on topic clusters. Now first, what the heck is a topic cluster? A topic cluster is a method that uses a single “pillar page” as the main hub of content for a given topic. All of your content assets related […]

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10 of the Best Marketing Techniques for 2019

By cchi@hubspot.com Clifford Chi

When content marketing was gaining steam, there were really only a few techniques you could leverage. On a typical day, you’d write a blog post, hope it ranked on Google, send it to your email subscribers, and post it to your social media profiles. That was pretty much it. This is still the main strategy […]

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Everything We Know About Instagram Local Business Profiles [Up-to-Date Guide]

By Caroline Forsey

Undoubtedly, your online local presence can have a big impact on your company’s bottom line — in fact, 78% of local-mobile searches result in offline purchases. But local SEO is nothing new. Businesses have been using Google My Business for years. Yelp’s been around since 2004. And now, you can even use Facebook to find […]

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How to Get Off an Email Blacklist (By Avoiding It In The First Place)

By cchi@hubspot.com Clifford Chi

In the MLB, or Major League Baseball, players who have used performance enhancing drugs have also tainted their careers. Even if they slugged the most home runs in the history of the game, like Barry Bonds did, or won the most Cy Young Awards ever, like Roger Clemens did, their accusations of steroid abuse will […]

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What Is a Landing Page? All Your Questions, Answered

By elliemirman@gmail.com Ellie Mirman

If you could do one thing to dramatically improve your marketing ROI today, would it be to use landing pages on your website? If you’re trying to generate leads for your business, and you don’t have at least a few landing pages on your website, you’re missing out on a key opportunity to turn website […]

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Lead Generation: A Beginner’s Guide to Generating Business Leads the Inbound Way

By lkolowich@hubspot.com Lindsay Kolowich

We’ve all been through it. You know, the moment you’re about to dig into the best darn pile of spaghetti and meatballs you’ve ever seen. Just as you twist your fork in the pasta, spear a mouth-watering meatball, and go in for the first savory bite … the phone rings. “May I speak to Lindsay […]

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