All posts in "HubSpot"
0 Shares

The 5 Best Free Resume Builders We’ve Ever Discovered

By Caroline Forsey

A couple weeks ago, my brother Max sent me his resume in a text message, and asked me to ‘spruce it up a bit’ for him. Undoubtedly, I needed to do more than copy-and-paste the text into a Word document. To truly stand out, I knew the resume needed to demonstrate a level of professionalism […]

0 Shares

How to Learn Excel Online: 21 Free and Paid Resources for Excel Training

By lkolowich@hubspot.com Lindsay Kolowich

Like many marketers, I have a bit of experience with Microsoft Excel. I’ve used it to organize events, plan meals, and sort data — but I don’t have nearly the advanced knowledge I wish I did. And thanks to those limited skills, I’m constantly subjecting myself to the tedium of updating my spreadsheets manually. Like […]

0 Shares

Google Ads vs. AdSense: We Break Down the Differences

By cchi@hubspot.com Clifford Chi

When most people think of advertising on Google, they picture the text ads that show up at the top of Google’s search engine results pages. But Google actually has another advertising program that they released three years after Google Ads’ inception. It’s called Google AdSense. Below, we’ll go over the main differences between Google Ads […]

0 Shares

The Ultimate List of Email Marketing Stats for 2019

By Caroline Forsey

Nowadays, marketers put a lot of emphasis on chatbots, Instagram influencers, and other new opportunities to reach their customers. But your contemporary communication methods shouldn’t distract you from one of the oldest and yet most effective messaging channels — email. You might be wondering if email is still a worthwhile marketing strategy. In fact, email […]

0 Shares

How to Use VLOOKUP in Excel 2013 and 2016 [+ Video Tutorial]

By edevaney@hubspot.com Erik Devaney

This post was inspired by the video series, 4 Essential Microsoft Excel Skills Every Marketer Should Learn. If you want to become a master of the almighty spreadsheet, watch the full video series here. I know, “VLOOKUP function” sounds like the geekiest, most complicated thing ever. But by the time you finish reading this article, […]

0 Shares

How to Convert With Psychology: 4 Design Levers To Pull

By Tyson Quick

Users, visitors, prospects, leads, and customers. What do all these words have in common? They’re how we, as marketers, classify the people who engage with our brand — humans with needs and desires. Yet, as we lump them together in analytics dashboards, based on view time, country of origin, bounce rate, and countless other attributes, […]

0 Shares

The 12 Best Graphic Design Portfolios We’ve Ever Seen, & How to Start Your Own

By Caroline Forsey

Whether you’re a full-time graphic designer or simply someone who’s interested in dabbling in design as a side project in her free time, it’s critical you create a sleek graphic design portfolio to showcase your work to potential clients. A graphic design portfolio is typically the only element a client needs to see when choosing […]

0 Shares

How to Use Google Calendar: 18 Features That’ll Make You More Productive

By gsoskey@hubspot.com Ginny Mineo

Some things you think will be simple actually end up getting really complex. Google knows this all to well, which is why it recently rolled out a brand new Google Calendar — and plenty of nifty features to go with it. While a few features in the latest Google Calendar aren’t new, they have changed […]

0 Shares

What’s a Website Title (Title Tag) & Why Does It Matter for SEO?

By Caroline Forsey

To consider what a title tag is, and why it matters for SEO, let’s start with an example. Let’s say I’m a true beginner in the marketing industry, and I don’t even have a firm grasp on what marketing is — so I turn to Google, and I type in my question, “What is marketing?” […]

0 Shares

What Is Demographic Segmentation, & How Do You Do It?

By cchi@hubspot.com Clifford Chi

Before you dive into this blog post, I want you to watch this video. If you laughed at this ad because Danny Tanner’s obsession with cleanliness ruined Uncle Jesse’s romantic moment, then this commercial is just for you. But if you have no idea what I’m talking about, then you’re not in Dannon’s target audience. […]

Page 2 of 44