All posts in "HubSpot"
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How to Set & Achieve Marketing Objectives in 2019

By cchi@hubspot.com Clifford Chi

In the content marketing industry, setting objectives can be a double-edged sword. On the one hand, constantly raising the bar can incentivize your team to sustain your growth rate over long periods of time. But on the other hand, it can also incentivize your team to prioritize your company’s needs over your customers’ needs. You […]

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Everything You Need to Know About Writing Meta Descriptions

By Bridget Deutz

Meta descriptions — sounds complicated, right? If someone asked me about a meta description two years ago, I would’ve assumed they were trying to talk nerdy to me. It sounds like code, and way over a marketer’s head. I’m happy to report that’s not the case. Meta descriptions, despite their reputation, can be broken down […]

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Do Image Carousels Kill Conversions?

By cchi@hubspot.com Clifford Chi

There’s a common misconception about attention that most marketers love to reference nowadays: the average human has a shorter attention span than the average goldfish. But if you really think about this claim, it can’t possibly be true. People watch two and half hour long movies and binge entire seasons of TV shows every day. […]

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How to Successfully Negotiate Your Salary (Script Included)

By Caroline Forsey

You’ve done it — after countless informational interviews, phone calls, and in-person interviews, you’ve finally landed your dream job. But as you peruse the contract, you find yourself a little hesitant about what they’re willing to offer you. You’re torn. You know you’re going to love this job. Shouldn’t you just accept their first offer? […]

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27 Instagram Hacks, Tips, & Features Everyone Should Know About

By brbecker@hubspot.com Braden Becker

Instagram has become the favorite social network of many — and not just for teens and Millennials. In fact, according to the Pew Research Center, 35% of online adults use Instagram — up 3% from 2016. Compare that, for example, to 24% on Twitter. Plus, folks don’t just use Instagram casually, as 38% of them […]

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10 Compelling Above the Fold Content Examples to Inspire Your Own

By cchi@hubspot.com Clifford Chi

In copywriting, there’s an old adage that states the purpose of your first line of copy is to compel people to read your second line of copy. In web design, the same principle applies. But instead of crafting a compelling first line of copy, you need to design gripping website content that sits above the […]

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The 15 Best Lead Generation Tools in 2019

By iamalexbirkett@gmail.com Alex Birkett

Online lead generation is difficult. There’s no way around it. There are tons of companies competing for the attention of a finite group of website visitors, and the content marketing world is only getting noisier. So this leaves you with three broad options: Bring in more valuable and relevant traffic Create better, more enticing offers […]

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The Ultimate Guide to Company Culture

By Caroline Forsey

Nowadays, we hear about a company’s culture a lot — including perks like free beer, ping-pong tables, and fitness classes at the office. Company culture is a critical factor for acquiring and retaining top talent. Additionally, a good company culture can help your business succeed. In fact, companies with strong cultures saw a 4x increase […]

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11 Free Microsoft Excel Templates to Make Marketing Easier

By cstec@hubspot.com Carly Stec

Many of us can recall a time in high school when we were sitting in math class and thinking, “When am I ever going to use this stuff in the real world?” And then we suddenly find ourselves in the real world, only to realize that numbers actually do play a pivotal role in what […]

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31 Call-to-Action Examples You Can’t Help But Click

By brittanyleaning@gmail.com Brittany Leaning

Latest posts by brittanyleaning@gmail.com Brittany Leaning (see all)

Think about all the times you’ve signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you’ve even taken a class on General Assembly. Each one of these signups is likely a result of an effective call-to-action (CTA). And it’s really important to guide your visitors through the buying journey […]

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