All posts in "HubSpot"
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The Ultimate Guide to Community Management

By krbaker@hubspot.com Kristen Baker

In today’s highly digital and connected society, it’s funny to think people can still feel disconnected from others. With so many people who communicate online, behind screens, this connected world can actually feel rather lonely at times. This goes for personal relationships as well as business relationships — specifically between brands and their customers as […]

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The Best 18 Online Marketing Tools for Small Businesses

By lindytolberts@gmail.com Lindy Tolbert

Implementing a successful content marketing strategy for your business is a critical component for sustained growth — and yet, 32% of B2B businesses rate their content creation workflow as fair or poor. Nowadays, with marketing pertaining to everything from SEO to social media to PPC, you can’t do it alone. Fortunately, there are plenty of […]

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The Ultimate List of Types of Marketing [40 and Counting]

By cchi@hubspot.com Clifford Chi

Like many of the people who work in the industry, digital marketing was born in the 1990s. Back then, email was the age of most college graduates, AT&T launched the first banner ad, and the CRM industry was just starting to thrive. Needless to say, marketing has evolved at breakneck speed since then, sprouting many […]

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How to Run Facebook Ads: A Step-by-Step Guide to Advertising on Facebook

By cstec@hubspot.com Carly Stec

When setting up a paid Facebook ad, there are a lot of boxes to be checked. Are you targeting the right people? Are your image dimensions to scale? Are you running the right type of ad? If we’re being honest, it can get a little confusing. With more than 2.3 billion people using Facebook every month, and […]

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Marketers Aren’t Using Their CRM Correctly. Here’s How to Change That

By Nicholas Holland

Picture this: You’re an email marketer for Run Central, a mid-sized athletic company selling running sneakers, clothes, and gear. You love your company, team, and customers. As an email marketer, you’re responsible for creating the content that goes out to all your customers, prospects, and leads. You write copy, segments lists, think about conversion opportunities, […]

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How to Use Ancient Design Thinking to Transform Your Business & Your Life

By pete@digitalsurgeons.com Pete Sena

“Do what you love, and the rest will follow” always sounds good in theory, doesn’t it? But what happens when you’re doing what you love and it leads to great things, like a successful, profitable business that serves many high-profile clients … but eventually brings you to the brink of a nervous breakdown? That makes […]

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Twitter Marketing in 2019: The Ultimate Guide

By krbaker@hubspot.com Kristen Baker

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. This also includes updates from the companies and businesses I care about. Businesses, like HubSpot, are able to […]

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Why Email Blasts Should Be a Relic of the Past

By cchi@hubspot.com Clifford Chi

This year, I noticed I’ve recycled a record amount of paper. But it’s not because I’m on a mission to save as many trees as possible. It’s because I never open any of the mail I receive. Most of the physical mail that appears in my mailbox are self-serving sales pitches or coupons from brands […]

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Marketing Firm vs. Agency: We Break Down the Difference

By Caroline Forsey

In everyday conversation, the definition of marketing firm versus agency doesn’t matter all that much — but, nowadays, most people aren’t relying on conversation alone when looking for help from a business. Instead, they’re using search engines. People conduct online research quickly — in fact, 92% of searchers choose a business on page one of […]

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The Free Instagram Analytics Apps You Need in 2019

By Caroline Forsey

Using Instagram for marketing purposes is rapidly growing in popularity, with over 70% of companies using the platform in 2017, compared to less than 50% in 2016. It’s important that you leverage Instagram for your own business, but once you start, it can be difficult to discern whether you’re truly successful. Without the right metrics, […]

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