All posts in "Sales"
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Are You Really Set Up To Sell Effectively To Your B2B Customers?

By Dave Wakeman

Dave Wakeman

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Recently, I had someone ask me about the reason behind focusing so much of my time on professional service organizations. The answer I gave at the time focused on the need in the market and the fact that too many organizations just haven’t jumped on board the differentiation train enough to make them stand out […]

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How To Prevent Your Salespeople From Becoming Dinosaurs

By BradShorr

BradShorr

Dawn Mentzer is a contributing writer for Straight North, an SEO company in Chicago. As a solopreneur and freelance writer, she specializes in marketing content — and collaborates with clients nationally and globally.

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With more of the B2B sales process gone digital, sales representatives face a daunting challenge: how to stay relevant and necessary. A lot has been written about the demise of field sales representatives. In the interests of time and convenience, people often prefer doing business online or placing orders by phone. Gone are the days […]

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Influencer Marketing for Small Businesses: 3 Strategies Most Gurus Aren’t Telling You About

By tabithan

tabithan

Tabitha Jean Naylor is the proud owner of TabithaNaylor.com, a marketing firm that delivers ‘big agency’ quality at rates that are affordable for startups and small businesses. Her intimate knowledge of how sales and marketing go hand-in-hand has resulted in a variety of successful campaigns for start-ups through NASDAQ traded companies.  

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As a small business owner, you need outstanding products and services, but you also need a distinct presence to compete with other companies in your industry. Because if you can’t communicate the qualities that make your business different, why would you expect customers to choose you over the company down the street? And one of […]

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23 Great Marketing Ideas to Increase Sales

By Vivek Gururani

Vivek Gururani

Vivek Gururani is Google Adwords, Bing Ads Certified, Digital Marketing professional having strengths in managing online product promotions, branding & marketing activities, content development, social networking & corporate communication.

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Marketing plays a fundamental role in a business project. A major part of success will depend on the strategy pursued. In many cases, it is thought that the actions to be carried out will require a lot of time and resources. Here we collect 10 marketing ideas or strategies that you can carry out in your SME […]

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Seven Questions to Ask Before Switching On a New Channel

By MitchRusso

MitchRusso

Mitch built a $10M software company in the 1990's and sold it for 8 figures. Then he built a venture capital firm and ran a dot com. Shortly thereafter, he build a company with Tony Robbins and Chet Holmes and grew that to $25M. Mitch wrote an Amazon Best Seller: The Invisible Organization and now helps great leaders build great companies with his proprietary systems and processes. 

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Building a channel means you’ve reached a point in your company’s growth when it’s time to expand beyond the startup and move into multi-tiered selling strategies. Besides support for your customers, you also have the potential to penetrate your existing markets more completely while opening new doors that were unable to be opened before. To […]

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The Pen is Mightier than The Ad!

By David Birchall
David Birchall
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David Birchall

Dave first brought the interest in Small Businesses to the Universities of Lancaster, Salford and Central Lancashire by creating workshops and selling them to the Universities with Development funding from UK Gov.

Was a Policy Adviser for Federation of Small Businesses on Education, Training and Business Development appearing on Government Select Committee Hearings for the FSB.

He is now working with the Lake District National Park Authority Business Task Force in helping to deliver inclusion and benefits from the newly formed English Lakes World Heritage project.

Enjoys holding sessions with owner managers on developing their branding and marketing methodologies for being noticed and winning customers.
David Birchall
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Marketing to most small businesses is putting an advert in a local paper. Some might be more adventurous and place an ad in a national daily but that’s about the most of it. Why is this the case? It’s because most local micro businesses don’t see the big picture until it hits them across the face […]

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The Only Way Out of Your Rut Is Up

By David Birchall
David Birchall
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David Birchall

Dave first brought the interest in Small Businesses to the Universities of Lancaster, Salford and Central Lancashire by creating workshops and selling them to the Universities with Development funding from UK Gov.

Was a Policy Adviser for Federation of Small Businesses on Education, Training and Business Development appearing on Government Select Committee Hearings for the FSB.

He is now working with the Lake District National Park Authority Business Task Force in helping to deliver inclusion and benefits from the newly formed English Lakes World Heritage project.

Enjoys holding sessions with owner managers on developing their branding and marketing methodologies for being noticed and winning customers.
David Birchall
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Some of you may have heard of the old saying that… “A Rut is a Grave Without Front and Rear Ends. (One continuous trench)” Yes, we all seem to find our own Rut at some point in our working life and with some of us in other parts of our lives. Sometimes extricating yourself from […]

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Pitches, Stories and Asking – Three Keys to Successful Selling!

By David Birchall
David Birchall
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David Birchall

Dave first brought the interest in Small Businesses to the Universities of Lancaster, Salford and Central Lancashire by creating workshops and selling them to the Universities with Development funding from UK Gov.

Was a Policy Adviser for Federation of Small Businesses on Education, Training and Business Development appearing on Government Select Committee Hearings for the FSB.

He is now working with the Lake District National Park Authority Business Task Force in helping to deliver inclusion and benefits from the newly formed English Lakes World Heritage project.

Enjoys holding sessions with owner managers on developing their branding and marketing methodologies for being noticed and winning customers.
David Birchall
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I was at a meeting a while ago and we broke for a coffee and comfort break which allowed us to stretch out legs and mull over what we had just been listening to. I took a seat at a table with my colleague and after a few moments two people came and sat at […]

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Accelerate Trustworthiness By Arriving Uniquely

By Mark Imperial

Mark Imperial

Mark Imperial is a Best Selling Author, Syndicated Business Columnist, and internationally recognized Stage, Screen, and Syndicated Radio Host of numerous business shows spotlighting leading experts, entrepreneurs, and business celebrities. Mark is also the media and marketing strategist and voice for some of the world's most famous brands. www.markimperial.com

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Imagine for a moment, your trustworthiness was so developed that new prospects ring you up or show up on your doorstep eager to do business with you! Instead of a skeptical smirk and the proverbial crossed-arms however; the prospect has a warm smile and accepts you as a familiar friend. What would it do for your […]

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Five Ways To Leverage Testimonials For More Sales

By Sarit Lotem

Sarit Lotem

Sarit Lotem is a web design and marketing expert, and Amazon bestselling author. She is the owner and CEO of LotemDesign.com.
Sarit helps business owners and entrepreneurs to transform their websites from an online flyer to a lead generating machine. With more than 10 years of experience, Sarit has worked with hundreds of clients and has been featured in various business magazines such as the Huffington Post, Forbes, Chicago Tribune, and Business.com 

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Last week I received a raving testimonial from one of my clients. Most business owners when they get a testimony or a good review, the only place they put it is on the “Testimonials” page, which is fine but not enough to attract new business. In this article, I want to show you five more ways to leverage […]

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